Marketing Automation Specialist Marketing Team - Lisboa, Portugal - Fujitsu

Fujitsu

Empresa verificada

Lisboa, Portugal

há 3 semanas

Postado por:

João Santos

Recrutador de beBee

Descrição

Marketing CoE
Marketing Automation Specialist

Are you willing to be a driver for RoI (Return on Investment) increase? For you, the customer experience is critical for best-in-class Marketing Campaigns? Are you ready to work with Global and Regional Marketing teams to deliver projects related with Marketing Campaigns? Are you passionate about optimization and innovation to move leads through the demand generation funnel? If so, we are looking for a 'Marketing Automation Specialist' and would love to hear from you.

About Marketing CoE

Establish the global marketing execution through a centralized and optimized collection of marketing-focused resources, to support the strategic direction and business opportunities.

Operationalize the customer approach activities by developing best practices and new approaches, implementing customer-focused deliverables to achieve the most-compelling CX and deliver incremental value for multiple teams and the business.

Marketing CoE comprehends the Center of Excellence in Portugal, Philippines, India and Japan.

About the role

The Marketing Automation Specialist role is pivotal to accelerate growth for our demand generation campaigns.

The Marketing Automation Specialist develops, manages, and supports the end-to-end acquisition and installed base growth strategy to drive quality leads for marketing and sales through thoughtful, optimized programs across our chosen Marketing Automation (MA) platform to improve return on investment (RoI).

The role responsibilities include plan, design, and implement global & regional lead generation activities and nurturing programs.

What will be your responsibilities

Utilizes MA and integrated MarTech, supporting the planning, design, and implementation of global & regional lead generation activities and nurturing programs to deliver marketing qualified leads
Responsible for managing the distribution list, creating, settingup and executing all marketing campaigns using the MA platform
Works closely with external agencies when appropriate and required
Analyzes and optimizes MA activities and strategic programs in MA, working with multiple stakeholders to provide insights on campaign performance, and increase execution efficiency to boost RoI
Evangelizes MA by continuously enlighten the marketing teams around MA bestpractices for global and regional campaigns
Collaborates with Data and Legal teams, supporting all governance projects related to MA execution in connection to the wider technology and infrastructure operations to ensure the company remains compliant (i.e., GDPR, countries legal framework,)
Applies MA in collaboration with Digital Marketing to maximize optimal distribution and effectiveness of the digital Marketing content
Ensures strong alignment between MA and the wider Marketing ecosystem, seeking opportunities to automate and standardize manual processes wherever possible
Maintains a datadriven approach through continual experimentation and optimization (a/b testing, etc.)
Supports through managing leads' information keeping them updated and helps to create a targeted campaign

What expertise and experience are required

Bachelor's degree in marketing or related fields
35 years of related job experience
Indepth knowledge of running B2B Marketing campaigns
A good understanding of current marketing trends
Experience within B2B marketing in global environment
Holds a strong interest in customer experience
Must be proficient in collaborating with multiple teams
Expertise of using webinar technologies (i.e., ON24, Go2Webinar)
Familiarity with additional web analytics tools such as Google Analytics
Be a driver for continuously looking for new and innovative ways to improve the way of working using Marketing Automation

What essential skills and competencies are required

Multitasking and organizational talent, with effective timemanagement skills
Strong and effective communication skills, being able to influence
Flexible and smartly manages priorities shifting
Ability to positively deal with ambiguity and change
Selfstarter who takes initiative and can be 'hands on'
Proactively and collaboratively works with others, with an outgoing, friendly personality
Excellent prioritization and decisionmaking skills
Distinguished negotiator with ability to manage conflict
Be creative and behave as an 'actor of change' for innovation and optimization
Holds a commercial focus, being results driven
Analytically and strategically thinking