Performance App Campaign Manager - Lisboa, Portugal - NielsenIQ

NielsenIQ

Empresa verificada

Lisboa, Portugal

há 2 semanas

Postado por:

João Santos

Recrutador de beBee

Descrição

Job Description:

About this job:

As our Performance APP Campaign Manager, you will be part of a growing Panel Engagement Digital Team.

Responsibilities:

Managing App Stores (iOS and Android) ad campaigns and budgets
Manage ontime delivery of ad campaigns
Test new technological approaches for App ad performance
Set deadlines and confirm deliverables with the team
Interact directly with ad vendors to optimize campaigns
Consult on creative best practices and optimization + ASO
Maintain documentation on campaign process and procedures
Troubleshoot common campaign issues, approve and tune local language campaigns
Analyse reporting, look for potential problem areas
Meet the Key Performance Indicators (KPIs)
Working in projects with a focus on performance marketing, optimizing acquisition metrics such as conversion rates, cost per acquisition (CPA), cost per install (CPI), and ROI by channel and media campaign
Collaborating with app store optimization colleagues, campaign creative producers, media buyers, analytics/BI analysts, product managers, copywriters, designers and developers to ensure panel recruiting, engagement and retention campaigns run according to budgets, timelines and country needs.

Qualifications:

Fluent English
At least 2 years of experience in building and managing performance campaigns for iOS and Android apps
Experience with MMP Platforms (Adjust, Appsflyer, Kochava, Branch, etc)
At least 5 years of experience on app acquisition, digital campaigns or digital ad agency/advertiser roles
Strong analytical skills with excellent attention to detail & logical thinking
Proven experience of A/B testing and using data / analytics to inform design decisions
Ability to work in a fastpaced environment and juggle multiple priorities remotely
Possess strong work and business ethics; be reliable, highly organized and dependable
Experience working with App Store Connect and Google Play Developer console, Firebase and MMP platforms (such as Adjust, Appsflyer, Kochava, Firebase, Branch)

Valued but not mandatory:

Experience building, managing, and optimizing multiple performance campaigns simultaneously and managing medium and large budget
Experience in digital content, engagement, campaign management web analytics and conversion optimization and attribution modelling
Experience with social media platforms and their respective audiences is preferred as you will be working in partnership with social media campaigns
Experience of digital strategy, information architecture & design, digital marketing; including online advertising and promotion
Google Display video 360, Google Ads and google Tag Manager certifications preferred
Basic knowledge of HTML/CSS
Experience with campaign tracking, campaign tracking, ad pixel insertion pixel, MMP platforms (Adjust or others)

We offer:

Work in an international, multicultural environment
Exposure to global stakeholders
Hybrid working module
Internal recognition program

Additional Information

About NIQ

NIQ is the world's leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth.

In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach.

With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View.

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