Alexander Sinelnikov

A Digital Marketing Manager with more than 4 years of experience at the e-com industry. Background in working for leading FMCG and IT-driven companies, such as Ozon, X5 DIGITAL, and SberMarket in Moscow. Expertise in creating multi-channel marketing campaigns from scratch, implementing winning go-to-market strategies, and delivering a high ROI. 

X5 DIGITAL                                                                                                                                        2023 – 2024

Senior Marketing Product Manager in Food Tech | Marketing Strategy, 360 Marketing, Customer Value

• Launched 360-degree marketing campaigns in B2C using different types of communications, ranging from in-app to external media;
• Rolled out an innovative turnkey marketing product to showcase customer value preposition (CVP) on a market research basis and customer analysis offering on an online platform; increased loyal customer retention by 5.4% and attracted 3.2% more new customers via targeted external campaigns;
• Enhanced promotional activities by leveraging customer analysis, market research and data analytics, leading to a 58% boost in Gross Merchandise Value (GMV) during promotional periods;
• Initiated new promo-mechanics in partnership with IT; gathered and translated business requirements into technical specifications, enhancing Customer Journey Map (CJM), increasing in customer conversions rate by 4% and boosting customer retention rate by 20%;
• Analyzed P&L for food and non-food categories, boosting marketing launch forecasting by up to 80% and refining the post analytics process;
• Built a process for attracting investment from brands, which led to Adrev growth by 120% period to period;
• Pioneered data-driven marketing projects that focused on A/B testing and customer segmentation; boosted conversion rates by 30% and reduced customer churn by 15%;

OZON                                                                                                                                                2022 – 2023

MarketingProduct Manager | Category Promotion. Big Data, 360 Marketing                                                       

• Spearheaded the implementation of trigger chain marketing for BU Fashion on a customer analysis basis, achieving a 35% year-over-year growth in new customers through strategic targeting and engagement tactics;
• Developed an increase of increment GMV in BU Electronics by 67% and in BU Fashion by 72%; 
• Executed different data-driven promotional effectiveness assessments with sales analysis, market research and UPLIFT techniques, driving 22% boost in revenue and enhancing marketing strategy of 2 business units by pinpointing high-impact campaigns;
• Engineered custom B2C marketing campaigns for individual sellers, achieving a 28% rise in monthly transactions; led strategic seasonal promotions that generated a 35% increase in overall company revenue during high-demand periods;
• Managed communications with key partnersand suppliers and supervised one of the most important year marketing campaigns on Ozon which led to a 25% increase in conversion rate and a 30% uplift in average order value;
• Mentored an intern through a structured development program, leading to promotion to middle marketing manager within 6 months; contributed to a 20% increase in team productivity;

NGK SPARK PLUGS | EMEA                                                                                                                                                                    2020 – 2022

Trade marketing and sales manager| Brand Management, Big Data, Negotiation

• Took a vital role in implementation of a new corporate visualidentity;
• Evaluated sales metrics to identify high-performing products and adjust marketing strategies; achieved an 18% revenue growth and a 22% boost in campaign efficiency;
• Managed and fulfilled sales rep requests, reducing average response time by 50% and boosting team productivity by handling 25+ requests daily;
• Devised a comprehensive email marketing plan, incorporating compelling subject lines and optimized send times; resulted in a 15% rise in open rates and a 12% increase in conversions;
• Managed brand’s partnered content with Russianinfluencers on socialmedia accounts, including Instagram, YouTube, and VK;

Higher School of Economics 
MSc in Digital Marketing
Russian Academy of National Economy and Public Administration 
BSc in Business Administration