Camilla Alves

OCTOBER 2020 –PRESENT

Co-founder and COO,  MV Marketing, São Paulo, Brazil (Remote)

• Developed paid media strategies and optimized ad campaigns, resulting in performance improvements.
• Implemented inbound marketing and automation strategies using a host of tools including RD Station, enhancing lead generation and customer engagement.
• Custom developed comprehensive marketing performance dashboards to provide actionable insights and improve decision-making.
• Conducted AI training for internal and client use, optimizing our agency processes and enhancing the operational efficiency of our clients.
• Served as liaison between clients and the team, managing task assignments and operational team supervision.

OCTOBER  2019 – MAY 2022

Digital Marketing Executive, HireVibes, Dublin, Ireland (Remote)

• Developed a full marketing strategy ranging from branding, and communications to digital marketing 
• Developed and executed email marketing journeys, improving email campaign effectiveness.
• Managed and curated social media content, growing social media presence.
• Analyzed performance metrics, providing insights that enhanced campaign ROI.
• Trained and developed junior digital marketing interns

MARCH 2018 – DECEMBER 2020

Digital Marketing Specialist, Hype50+, São Paulo, Brazil (Remote)

• Managed SEO analysis and paid search campaigns, enhancing website traffic.
• Led social media advertising efforts, increasing engagement rates.
• Implemented marketing automation, reducing manual tasks.
• Optimized email marketing strategies, resulting in higher open and click-through rates.
• Coordinated CRM management, improving customer engagement and retention.

MARCH 2018 – DECEMBER 2020

Digital Marketing Analyst, Endeavor Brasil, São Paulo, Brazil

• Coordinated email marketing calendars, streamlining campaign delivery.
• Monitored key performance metrics, identifying opportunities for campaign improvement.
• Mapped and analyzed customer personas, enhancing targeted communication effectiveness.
• Conducted A/B tests, improving email engagement.
• Implemented automated email workflows, reducing manual email sends.

MARCH 2018 – DEZEMBER 2020

Secretary Assistent, Centro Universitário Ítalo Brasileiro, São Paulo, Brazil

• Assisted the general secretary with administrative tasks, improving departmental efficiency.
• Managed student registrations for public transport benefits, ensuring compliance with regulations.
• Provided administrative support and created detailed departmental service reports, enhancing record-keeping accuracy.