Sobre Evgeniia Lukanina:
I have almost 5 years of experience in marketing in top-international FMCG companies as Froneri, P&G and Storck.
At my last job I worked as a brand manager and launched 2 new brands from scratch. Ready to explore new markets and apply my knowledge and expertise for new brand launches and their promotion and growth.
Experiência
Responsibilities:
• Ice-cream category and product development;
• Growth of brands MS despite of no media support;
• Growth of total market revenue with strong focus on overheads.
Key achievements:
• Launch of 2 new ice-cream brands including the development of a product concept, packaging and developing marketing strategy;
• Brands strategy has been developed based on the results of G&L and price elasticity analyses with a detailed trade support plan for each client and new launches for 2024 have been confirmed;
• Ensured the growth of focus A brands (Milka, Oreo, Alpen Gold) through tactical support, brick and mortar promotion;
• Sales uplift in e-com and building brands knowledge due to content development and production, elaboration support plan in omnichannel / e-com clients, forecasting and evaluating the effectiveness of placements and expanding listings;
• Monterra brand communication building due to brand book, visual and message creation, own brand internet-page and rich-content for e-com stores development and revision of the strategy in HoReCa;
• More than 15 tenders were held for various types of procurement and marketing services, which allowed us to find more efficient suppliers and save marketing budget;
• In collaboration with purchasing and NPD teams, the transition to local packaging was made and about 80% of the ingredients were replaced with local ones.
Educação
Plekhanov Russian University of Economics, Moscow
Faculty of Economics, Customs and currency regulation
State University of Management, Moscow
Management, Marketing
Inholland University of Applied sciences, Haarlem
Marketing in the digital age
Profissionais do mesmo Marketing / Publicidade / Relações Públicas setor que Evgeniia Lukanina
Profissionais de diferentes setores próximos Lisbon, Lisboa
Empregos próximos Lisbon, Lisboa
-
Brand Manager
Encontrado em: Buscojobs PT C2 - há 2 semanas
Grabjobs Portugal Lisboa, PortugalHá 3 semanas Seja um dos 25 primeiros a se candidatar · Enviar mensagem direta ao anunciante da vaga na Hays · Empresa de referência no setor da educação, presente no mercado há mais de 60 anos, procura um Brand Marketing Manager para Lisboa. · A sua nova função Propor, elabor ...
-
Product Manager
Encontrado em: Buscojobs PT C2 - há 6 dias
Prime Search, Lda Lisboa, PortugalO nosso Cliente é um fabricante internacional de produtos alimentares com uma presença consolidada no mercado nacional. No âmbito do desenvolvimento da sua atividade vai admitir para a sua equipa Product Manager (m/f). A função reporta a Brand Manager e irá colaborar no desenvolv ...
-
Brand Manager Chc
Encontrado em: Buscojobs PT C2 - há 2 semanas
Hays Portugal Lisboa, PortugalA empresa onde vai trabalharIntegre uma empresa multinacional com produtos na área de Consumer Healthcare, assumindo a função de Brand Manager.A sua nova funçãoCom reporte ao Diretor de Marketing, este profissional será responsável pela elaboração das estratégias de marketing par ...