Gustavo Pacheco

I’m a consultant with a deep interest in understanding and deconstructing complex business 
requirements into thoughtful digital experiences.
Passionate about growing businesses and new challenges.

Interests
♙Cloud Computing
♞ Python
♝ Power BI
♜ Dashboard Creation
♛ Automation

Analytics & Digital Marketing Consultant at Labelium
Oct 2018 - Apr 2022

• Transforming data into insights: Turned digital data into actionable insights and recommendations to drive competitive advantage

• Built on market trends to identify business growth opportunities and leveraging them via SemRush, SimilarWeb and Google Trends

• Reported online advertising campaigns of the group’s various national and international clients

• Communicated and cooperated with international offices, for the planning and control of the different campaigns of the company’s customer portfolio

• Supported the local team in functions related to the execution of online marketing campaigns

• Created and maintained Dashboards of the group’s customers in collaboration with the various offices in the NAM, LATAM and EU regions

Skills: Google Sheets · Microsoft Power Query · Python (Programming Language) · Microsoft Excel · Google Data Studio

Master's degree, Statistics and Information Management - NovaIMS

Postgraduate degree, Data Science & Business Analytics - ISEG - Executive Analytics