Júlia Vilaça

Passionate about fashion and politics; an assiduous reader of books; enchanted by writing and telling stories.

I'm a Brazilian Journalist specialized in fashion content production and digital marketing. I strongly believe that it is possible - and essential - to think, write and act to promote sustainability, equity, diversity, truth and inclusion in the fashion market. I have experience in content creation in Portuguese and English, implementation of communication strategies and digital marketing at an international level, organization of digital and physical events, and establishment and engagement of community development strategies.

In 2020, I studied for a year at the Polytechnic Institute of Viseu, Portugal, as an exchange student. I have experience in Journalistic Writing, Content Production, PR and Social Media.

Throughout my professional journey, I have diligently crafted my career within the realm of social media and content creation, with a particular focus on fashion, beauty, and lifestyle brands. My unwavering belief in the influence of storytelling and branding has been the cornerstone of my work. I am steadfast in my commitment to melding these elements with cutting-edge digital marketing strategies, resulting in impactful campaigns that resonate and create a sense of community. Moreover, I understand the importance of fostering a community impact, striving to create content that not only engages but also empowers, educates, and inspires. In my career, I've strived to marry the art of storytelling with the science of digital marketing to leave a lasting imprint in the ever-evolving landscape of social media.

My academic journey commenced with a Bachelor's degree in Journalism, but it was post-graduation that I embarked on a transformative path toward the fashion industry. Specializing in this dynamic field became my passion, and it was during this journey that I achieved a significant milestone. Winning a scholarship that allowed me to study abroad in Portugal, leaving my native Brazil behind, marked a pivotal turning point in my life. This year spent in Portugal not only broadened my horizons but also ignited a newfound ambition within me. I began to dream bigger, aspire for international opportunities, and explore various countries through my work in the fashion industry. This experience reshaped my perspective and set me on a path to making a global impact within this vibrant and ever-evolving domain.