Kate Nastiushkina

Over 10 years' experience in Digital Marketing, Communications, Brand Management and Events Planning in the IT, fintech and iGaming industries. Skilled in arranging successful multi-channel promotional campaigns, establishing media and affiliate relationships, building a solid corporate brand, and delivering profitable solutions to attract and retain customers. 
Performance-driven and self-motivated leader with strong organizational and communication skills.

Head of Marketing and PR, TrueLab

February 2021 — February 2022

TrueLab is a rapidly emerging game studio, established in 2019 as a part of the True Group that also includes several casino brands, a white-label software platform, and an affiliate program.

•Developed a marketing and communications strategy, resulting in a 2x revenue increase and 250% growth in user acquisition over the year;

•Built and led a team of 5 marketing and PR associates; 

•Prepared and managed the annual marketing budget; 

•​​Regularly researched market trends, the competition, and growth opportunities;

•Arranged a set of successful multi-channel promotional campaigns; supervised the related impact analysis and dashboards;

•Managed digital ads, media buying, email marketing, social media presence, and web content development, expanding reach by more than 200% across different platforms; 

•Developed game publishing process and guidelines, increasing 3x the player acquisition;

•Established strong business relationships with 500+ key media and affiliate partners, resulting in a 10x yearly citation increase and 50x increase in the media coverage;

•Supervised corporate communications, ensuring content accuracy, tone of voice, and a clear representation of company values;

•Launched numerous collaborations with a vast personal network of streamers and influencers;

•Responsible for events management, frequently exhibiting at trade shows (ICE, iGB, SIGMA, iGaming Next, etc), and managing numerous awards entries.

Senior Marketing and PR Manager, TrueLab

November 2018 – February 2021

•Responsible for raising awareness, engagement, and retention through different campaigns and channels;

•Analyzed effectiveness of marketing and PR activities, and created reports;

•Supervised all content creation and publishing, including interviews, game reviews, news and press releases, as well as video content, podcasts, etc;

•Organized numerous B2B events and industry sponsorships; handled all aspects of each event, including budget management, vendor negotiations, stand design and build, speaker coaching, and post-event ROI tracking;

•Developed strong business relationships with external contractors which contributed to reducing department expenses by 30%;

Oversaw the creation of all marketing assets, leaflets, POS materials, and corporate gifts.

Head of Events, VIMANA Global

October 2017 - November 2018

Vimana Global is a blockchain-based protocol for the autonomous transportation of unattended aerial vehicles. 

•Established the Event department, hired and mentored team members, and managed contract workers and vendors;

•Organized 30+ events over the year from 50 to 1,500 participants;  

•Planned and executed investment roadshows in the USA, Europe, and Asia resulting in signed fundraising agreements;

•Managed participation in high-profile industry events like World Economic Forum in Davos, Smart City Expo World Congress in Barcelona, Future Cities Show in Dubai, Block Show Asia in Singapore, etc., including acquiring speaking slots for the CEO and co-founders;

•Supervised the creation of all promotional materials, venue branding, and stand design.
 

Marketing and Events Coordinator, QIWI Group

August 2013 – October 2017

QIWI is a leading provider of payment and financial services in Russia and the CIS.

•Organized over 300 internal and external events;

•Oversaw all aspects of event planning, from finding appropriate venues to selecting vendors and providing promotional materials, leaflets, and corporate gifts; 

•Created and managed annual budget;

•Handled all paperwork related to the events; 

•Responsible for logistics and travel support for the team and attendees.

Master’s, Saratov State University

September 2005 — June 2010

International journalism