Sobre lakshmi menon:
A Marketing & Branding Professional with 9 years of experience in Product Marketing, Product Release planning, Sales and Partner Enablement, Product positioning and messaging, Competitive Analysis, Lead Generation, Marketing Strategy, Marketing Mix & Segmentation, Digital Marketing, Brand Communication, Channel Marketing, Partner Engagement, Campaign Management, Events, Market Intelligence, and Vendor Management.
Experiência
Cyware as Product Marketing Manager
Domain : Cyber Security
April’22 – Present
- Evangelize and execute innovative marketing strategies to launch product releases and communication
- Product Messaging and positioning
- Market research, User Research & Competitive landscape analysis
- Sales, product and partner enablement - Videos, Collaterals, Decks, whitepapers, Blogs, Press Briefs/Releases, Newsletters, Emailers
- Contributing to Product Management, Product pipeline & Product roadmap
- Working with multiple cross-functional teams ( Sales, Sales Engineering, Business Dev, Product, Support etc.) in driving the Marketing objectives and achieve results
- Plan and execute Product/feature launches and associated marketing activities
AllGoVision Technologies as Product Marketing Manager – International Markets
Domain : AI/ML based Video Surveillance Analytics Products & Solutions
July’20 – April’22
- Creation of Marketing & GTM Strategies, Product Marketing ideas, Contributing to Business Planning and executing the strategies.
- Management of Marketing spend, ROI and achieving target results, Creation of marketing mix to target segments and penetrate into markets.
- Market research, User Research & Competitive landscape analysis
- Lead Generation and management of Lead pipeline
- Partner Engagement – Technology Partners & Channel Partners
- Campaign Management – Email, Social Media , Brand Management – Website, Brand Communication (Message House)
- Contributing to Product Management, Product pipeline & Product roadmap
- Content Creation & Management – Microsites, Collaterals, Blogs, Press Briefs/Releases, Newsletters, Emailers, Sales Enablement, Channel Partner Enablement, Technology Partner Enablement
- Working with multiple cross-functional teams ( Sales, Sales Engineering, Business Dev, Product, Support etc.) in driving the Marketing objectives and achieve results
- Handling Awards & Events (End to End), Conferences, Trade shows etc
- Plan and execute Product launches and associated marketing activities
OBOPAY Mobile Technologies India as Sr. Branding Executive (B2B Product Marketing, Branding)
Domain : Fintech, IT/Software, SaaS based Products
August ’18 – July’20
- Contribution to Marketing Strategies & ideas, Contributing to Business Planning and executing strategies.
- Management of Marketing spend, ROI and achieving target results
- Market research, User Research & Competitive landscape analysis
- Campaign Management – Email, SMS & Social Media , Brand Management – Website, Brand Communication (Message House)
- Content Management – Microsites, Collaterals, Blogs, Press Briefs/Releases, Newsletters, Emailers
- Working with multiple cross-functional teams( Sales, Client teams, Product teams, Proposal teams etc) in driving the Marketing objectives and achieve results
- Handling Awards & Events (End to End), Conferences, Trade shows etc
COMFOLD as Marketing Manager (B2C Marketing & Branding)
Domain : Home Interiors & Decor
March’18 – August’18
- Creation of B2C Marketing Strategies, Marketing ideas, Contributing to Business Planning and executing the strategies.
- Management of Marketing spend, ROI and achieving target results, Creation of marketing mix, target segments and penetrating markets.
- Planning & Managing marketing campaigns
- Market research, User Research & Competitive landscape analysis
- Lead Generation and management of Lead pipeline
- Manage Branding & Marketing communication
- Website Management
JCDecaux Advertising India as Senior PR & Communication Executive
Domain : Outdoor Media, Media Aggregators, Advertising
August’16 – February’18, Delhi
- Contribute to Marketing Strategy - Ideation, Creation & Execution
- Communication
- Market Intelligence & Lead Generation/Tracking
- Handling Social Media
- Content Management – Website/Proposals/Collaterals
- Vendor Management
HCL Infosystems as Marketing Executive
Domain: Distribution, Office Automation
September’14 – August’16, Delhi
- Channel Marketing
- Campaign Ideation & Execution
- Contribute to Business & Marketing Plan
- Client point of Contact and Vendor Management.
Educação
Educational Qualification
- MBA – Marketing from Amity University, Delhi-NCR (2012-2014)
- B.Tech - Electronics & Communication from University of Calicut, Kerala (2007-2011)
- Class XII from Ryan International School, Delhi
- Class X from Ryan International School, Delhi
Profissionais do mesmo Marketing / Publicidade / Relações Públicas setor que lakshmi menon
Profissionais de diferentes setores próximos Portugal, Montargil, Ponte de Sor
Empregos próximos Portugal, Montargil, Ponte de Sor
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