Mahyar Almalakeh

Resourceful general manager with over 24 years of experience in operational and commercial leadership roles. Expertise in brand development, restructuring business models, and P&L management. Proven ability to recruit, train, and manage teams to achieve corporate standards, having successfully managed budgets and provided accurate reporting and analysis in previous roles. Adept at developing strategies for long-term financial viability and ensuring effective execution of marketing initiatives. Ready to leverage skills to contribute to a dynamic organisation.

General Manager

GPS General Trading LLC, Dubai – UAE                                            (Sep 2021 – Jul 2024)

• Designing the brand “SKYSCENT” from concept to execution and trademark registration.
• Formatting and implementing internal structure and processes to achieve set goals.
• Redesigning business model to achieve targeted brand positioning.
• Full operational and commercial responsibility of products in seven countries through 13 different distributors.
• Recruiting and training all staff on business protocols and policies.
• Sourcing products and negotiating costs and logistics.
• Complete marketing strategy and social media management.
• Full P&L responsibility.

Head of Retail

Ahla Jaw Trading LLC , Dubai – UAE                                                 (Jun 2015 – Jan 2021)

• Restructuring the entire company upon taking over.
• Developing all the human capital to corporate standards, attitude and culture.
• The driving force behind excellence, discipline, achievement and luxury.
• Full P&L responsibility.

Area Manager

Al Fahim Avenue Group – Lys Bleu LLC, Dubai – UAE                     (Dec 2011 – May 2015)

• In-charge of KSA, Kuwait, Qatar, Bahrain, Oman, Yemen  and Iraq dealing with regional retailers.
• Managed the budget process internally and with agents.
• Full P&L responsibility.
• Provided commercial requirements for projects and marketing activities.
• Provided timely and accurate reporting and analysis to the business.

Guerlain Brand Manager

Al Tayer Group – Ghadeer Trading, Dubai – UAE                            (May 2009 – Nov 2011)

• Provided leadership and vision to the team by development of plans.
• Developed strategies to ensure the long term financial viability of the brand.
• Prepared the annual report summarizing all aspects of plans to management.
• Managed the execution of national and retail promotions within budget and time constraints.
• Monitored and analyzed sales trends, market dynamics, competitive information and other customer data.
• Promoted a culture that reflects the brand’s values, encourage good performance and reward productivity.
• Coaching and training for team members.
• Ensure identification, development and recognition of talents.
• Developed annual budgets and P&L responsibility.
• Provided monthly summaries on brand sales by category, ROI for marketing initiatives.
• The primary spokesperson, representative and advocate of the brand and its beliefs.

YSL Beauté & Designer Shaik Brand Manager

Paris Gallery, Dubai – UAE                                                                (Jan 2006 – Apr 2009)

• Full responsibility of brand positioning and performance, stock levels and purchases.
• Setting targets, purchase forecasts, expenses …etc.
• Incentive schemes and stock aging management.
• Prepared, arranged and executed promotional activities.
• Training and development of staff.
• Anticipate future trends likely to have impact on brand’s performance.
• Provided prompt, thorough and accurate information to keep management informed of the brand’s financial position.
• Regular retail visits ensuring good relations and correct communication.

Operations Manager

Al Malki Group, Jeddah – KSA                                                          (Jun 2001 – Dec 2005)

• Set up annual sales budget kingdom wise and calculating expected gross margin/net profit.
• Financing business and forecasting purchases.
• Report stock and sales statistics to management for evaluation.
• Business development and new brands acquisitions.

Managed a sales force of 60 men, 4 representatives and 3 sales managers.

Diploma in electrical engineering (a two years college diploma)

Damascus University, Faculty of Electrical and Mechanical Engineering, 1998