Margarida Ataíde

With six years of experience in Marketing, Project Management, and IT Consultancy, I specialize in digital transformation and agile methodologies. I have a proven track record of collaborating with clients across diverse industries to drive innovation and enhance operational efficiency.

Relevant Project Experience:

Banking| PMO

•Oversaw multiple projects within the banking sector, provided cross-functional oversight, offered targeted support to project managers, and ensured alignment across interdependent workstreams.

•Created and maintained security and data privacy documentation to ensure audit compliance.

•Tracked timelines, milestones, and deliverables to ensure on-time execution and proactive risk mitigation.

Cross | Event, Corporate & Digital Marketing Management

•Market Insights and Analysis: Provided market insights and competitor research to support senior decision-making and strategic initiatives, ensuring data-driven alignment with business objectives.

•Promotional Support: Contributed to promotional campaigns and corporate events on IT Sector, enhancing brand visibility and audience engagement.

•CRM Management: Managed CRM tools for sales teams, ensuring accurate data tracking and effective communication to boost sales performance.

•Social Responsibility Initiatives: Supported social responsibility initiatives and developed materials to promote corporate values and community engagement.

•Brand, Social Media, and CX management platforms: Developed cohesive brand strategy, created engaging social media content, and utilized SPRINKLR and Meta for campaign management and performance analysis, enhancing brand visibility and audience engagement.

Master’s Degree in Marketing • Faculty of Economics, University of Coimbra (2014- 2016) •Bachelor’s Degree in Artistic Studies • Faculty of Arts, University of Coimbra (2010-2014)