Mariana da Silva

Results-oriented digital marketer with +4 years of experience in digital marketing, email marketing, content strategy, and social media management. Thorough understanding of potential audiences and creating marketing strategies that align with brand requirements. Proven ability in creating successful digital marketing campaigns for B2B brands across the globe.

Work Experience

Digital Marketing Manager | Freelance Feb 2021 - Present Offered my digital marketing services to agencies, startups, and influencers in the US and Australia Designated as a Top-Rated Freelancer on Upwork, having completed over 30 jobs, accumulated over 300 work hours and +$10k in earnings. Global Social Media Manager | Rosetta AI, Temporary March 2023 - June 2023 Identified areas for improvement and implemented marketing automation flows to streamline processes and optimize tasks, resulting in increased efficiency and productivity. Successfully grew the social media following from 500 to 1,000 within a span of two months, employing solely organic methods. Growth Marketing Associate | Kevel, Full-Time (Velocidi was acquired by Kevel) Jun 2022 - March 2023 Led and managed all social media strategies and initiatives, leveraging in-depth market knowledge and creativity to drive brand growth and engagement. Implemented a highly effective employee advocacy program that significantly increased brand awareness, leading to a remarkable 53% rise in unique visitors to the company's platforms. Transformed longer-form content into captivating micro-content suitable for social media platforms, enhancing brand awareness. Content Writer & Growth Marketer | Velocidi, Full-Time June 2021 - June 2022 Developed and executed content strategies that generated a notable 20% increase in website traffic and improved organic search rankings. By combining SEO best practices with compelling storytelling, the brand's online presence was significantly enhanced. Grew the brand's LinkedIn followers by an impressive 250%, leveraging content frameworks and networking strategies

EDIT. - Disruptive Digital Education - Porto, Portugal

Postgraduate Degree in Digital Marketing and Strategy

2021

Final grade: 17/20

Instituto Superior de Contabilidade e Administração do Porto

Bachelor Degree in Business and Communications

2016-2019

Final grade: 17/20