Matilde Silva

21 years old.
I am currently enrolling the 1st year of the Marketing and Strategy Masters at the University of Minho.
I am looking for a new challenge for my professional career with the goal of collaborating to increase the company's organizational results. Furthermore, I maintain a good capacity for teamwork, always embracing each project with great responsibility and autonomy. I also maintain a strong sense of adaptation to the most varied adversities that may arise.

Sales Technician and Social Media Manager - Sofprata Ourivesaria | Jun. 2021 - Jun. 2022

Direct contact with customers and suppliers for buying and selling purposes; Control and organisation of invoicing in management software;
Management of the corporate image, through the creation of publications on social networks and other media.

Public and External Relations - MIA - Minho Investment Association | Nov. 2021 - Jun. 2022 

Organisation and logistics of events of the junior company; Establishing contact with various companies and student associations.

Extracurricular Internship - AMF SAFETY SHOES | Mar. 2023 - Jun. 2023 

Analysis and Monitoring: Proficient in collecting and analysing search results and monitoring social network performance to identify key insights and trends.
Email Marketing: Skilled in updating databases by incorporating new subscriptions from the brand's online shop, ensuring effective communication with customers and prospects.

Social Media, Affiliates, and Influencers: Experienced in managing social media platforms, following a schedule, and conducting research to identify potential affiliates and influencers for collaboration.
Content Marketing: Knowledgeable in supporting content development for the brand's blog, adhering to SEO strategies to optimize visibility and engagement. 

E-commerce: Capable of monitoring campaigns and ensuring the website's content remains up-to-date to enhance the overall user experience.

Degree in International Relations—University of Minho (2019-2022)

Attendance at the School of Economics and Management allowed me to acquire courses such as “International Marketing”, “Leadership and Entrepreneurship”, “International Business” and “Political Economy”, which gave me knowledge in areas of business.

Master in Marketing and Strategy—University of Minho (2022- Present)

The frequency of the School of Economics and Management enabled me to acquire courses such as “Marketing Management”, “Data Analysis for Business”, “Entrepreneurship” and “Digital Marketing”. These courses gave me knowledge in the most strategic areas of marketing, having obtained expertise in various fundamental and essential tools for the area.