Pedro Fonseca

Results-oriented Digital Marketing Specialist with 8+ years of experience driving growth and building strong brands, particularly in the luxury sector. Proven expertise in leveraging digital marketing, including email marketing and social media, to deliver exceptional results.
Skilled in developing and executing innovative marketing campaigns that resonate with target audiences and generate significant ROI. Adept at managing complex projects, collaborating with cross-functional teams, and analyzing data to optimize marketing strategies.

🔹 Previous Roles at Boca do Lobo (Luxury Furniture Brand)

📌 Head of Web Marketing (2024 - 2025)

• Achieved record-breaking sales and marketing performance for two consecutive years.
• Led digital initiatives that increased email marketing engagement by 220%.
• Drove a 150% growth in key social media metrics and a 70% boost in organic website traffic.
• Strengthened client relationships through international fairs and face-to-face partnerships.

📌 Email Marketing Manager (2022 - 2024)

• Managed 30+ successful email marketing campaigns, increasing leads and sales by 200%.
• Developed automation and segmentation strategies to maximize engagement and conversions.

📌 Social Media Manager (2022 - 2024)

• Grew social media engagement with +500K followers across Instagram, Pinterest, and LinkedIn.
• Increased TikTok followers by 3,300%, Instagram by 300%, and LinkedIn by 200%.
• Created and managed photo and video content for global campaigns and events.

🔹 Freelance Digital Marketing Consultant (2016 - 2025)

• Worked with 50+ clients, from small businesses to growing brands.
• Developed and executed 100+ digital marketing campaigns.
• Drove +300% brand visibility and +200% sales growth through tailored social media strategies.

🔹 Education

• Master’s in Marketing, ISAG - European Business School (2020 - 2022)
• Bachelor’s in Hotel Management, ISAG - European Business School (2017 - 2020)