robyn johnston

My background is in Digital Marketing and retail. I currently work as a Marketing Consultant at Meta, where I support 100 agencies by managing all of their Facebook advertising accounts. 

The first few months involved setting up meetings with regular businesses to instruct them on how to set up their campaigns and Meta tracking tools as they shared their screens. 

I received a promotion to work directly with agencies since I was a top performer in the UK Market during my first three months there. Identifying the weak areas in their ad accounts are some of my duties. For instance, if I noticed that the audience or budget were set up wrong, I would advise them on the proper setup and propose that they run a test for two weeks to see whether their cost per result or return on ad spend had improved. I am familiar with remarketing using custom audiences, setting up AB testing, using CRM platforms and Facebook ads manager. Prior to this, I worked part-time at Lidl while studying a degree in Digital Marketing at Dublin Business School College in Ireland. Once I completed my degree I started a Digital Marketing internship at the BPO company GO Contact in Lisbon. 
 

I have 3 years of experience in retail and 1.5 years of expertise in Digital Marketing thanks to my work at Meta for a year and my three-month internship with the Marketing firm Go Contact. Being a people person, I enjoy working in the Tourist, Retail, Recruitment, or Marketing industries where I can engage with clients and build relationships. Recognized for having excellent people skills. I have experience with B2B and B2C Sales. 

Prior to working at Meta I studied Digital Marketing in Dublin Business School. I completed my internship at GO Contact in Lisbon.