Rui Nunes

I'm passionate about Marketing. Mainly, I love to help businesses apply Marketing strategies and best practices.

All the projects and startups I created at the time were dedicated to helping businesses get a better ROI.

With a Communication Design background and as a former Creative Director, I consider myself a very creative person.

I grab opportunities that inspire me. When I received a proposition to start on a new advertising channel that was venturing into Portugal, it was clear that I wasn't going to miss it. Since then, I have had mentors who supported me, guided and provided the tools to succeed, primarily based on self-taught and deep investigative learning.

Later, I added a more analytical approach and management focus when I helped start one of the major Iberian and Latin American groups in Digital Marketing (today is called MediaResponse Group). I was not afraid of getting my hands on every business aspect and owning it until I was really good at it. That's why it was natural for me to start leading teams in this area since I had worked in almost every position they handled. Obviously, I was always learning at the same time and keeping a solid ambition to do more of myself.

Leave my comfort zone and challenged myself. - that's my motto. And that's the reason I left the company. I helped to create and rechallenge myself to start new businesses. In the spirit of sharing my experience with others and improving this area I love so much, I've accepted the invitation to join APPM - the Portuguese Marketing Professionals Association as a Board Member with which I have collaborated since 2013.

sendXmail

Founder

January 2011 - Present (11 years 11 months) Lisbon Area, Portugal

Founder & General Manager of sendXmail - X More. With Less. Email Marketing and Automation Full-Service Agency.

Totally responsible for the concept, start-up and growth of sendXmail as a reference for doubling your Email Marketing results today.

Applying all the knowledge and expertise in Email Marketing gathered and more than 24 years of experience in this channel. Always evolving and keeping up with new trends and user behaviour.

Zopply

Founder

April 2012 - Present (10 years 8 months)

Founder & General Manager of ZOPPLY - Spark Your Brand

Totally responsible for the concept, start-up and growth of ZOPPLY as a Full Digital Service Agency for your Small or Medium Enterprise.

Applying all the knowledge and expertise in Digital Marketing gathered along with more than 16 years of experience and several management responsibilities, I fully understand how to get results for Businesses online. Always evolving and keeping up with new trends and user behaviour.

APPM - Associação Portuguesa dos Profissionais de Marketing

Board Member

October 2013 - Present (9 years 2 months)
 

Board Member of the Portuguese Professional Marketing Association. APPM

Universidade Lusófona de Humanidades e Tecnologias

Invited Professor

June 2018 - Present (4 years 6 months)

Post-Grad E-Commerce and Digital Marketing Degree Lecturer in Digital Law.

FLAG

Invited Professor

February 2020 - Present (2 years 10 months) 

Teaching #emailmarketing, #leadgeneration and #landingpages conversion.

MindSEO

Business Manager

March 2020 - August 2021 (1 year 6 months) Lisbon, Portugal

Increase the internal offer of new business channels and services to the current portfolio;
Empower synergies and partnerships in national and international projects; Intensify business and responsibilities growth within current customers; Acquire new business, getting the project results that MindSEO has determined with its clients.

Kwanko

Head Of Digital

April 2018 - June 2019 (1 year 3 months) 

Responsible for Kwanko Group Digital Strategy with a special focus on:

• Brand's Web Presence
• Marketing Automation
• Lead Generation
• SEO & SEA Strategy
• Digital Brand Awareness
• Social Media Strategy and Goals
• Digital Media Budget Planning & Control Focus on global Key Digital KPIs

Head of Acquisition

May 2017 - April 2018 (1 year)

EmailBidding 

Manager Portugal

June 2016 - April 2018 (1 year 11 months) 

Forget Email Marketing as you know it. Forget everything you have ever seen! We are not here to play along, to keep up with tradition nor to give you more of the same things. We are jumping to the next curve, leading a revolution, inspiring Advertisers and bringing Email Marketing to the next level.

Emailbidding is the first and only Marketplace Platform for Email Marketing in the World. A self-service, web-based platform for advertisers and agencies that allows them to segment and bid for the audience in our opt-in publisher’s network. With powerful statistics and intelligent algorithms, Emailbidding computes the best fit between campaigns and subscribers, assigning the best available campaign for each individual subscriber.

I'm responsible for the Business Development in the Portuguese Market, assuring the best connection between market feedback, product development and the several stakeholders.

And so much more…

Agrupamento de Escolas Eduardo Gageiro

CET - Curso de Especialização Tecnológica, Design and Communication · (1995 - 1998)