Susana Prates

Results driven marketing & communications professional with ability to drive global communications strategy for major brands. MBA degree holder complimented by proven track record of maximising brand awareness as well as brand perception with target audience across multiple platforms and channels.

• Director Marketing & CommunicationDirector Marketing & Communication - 2019 to NOW

Direct marketing and communication strategy for the major aeronautic event in the iberian market Portugal Air Summit. Coordinate AEROSPACE international brand management including corporate identity and industry trade fairs. Collaborate with internal and external stakeholders to ensure consistent brand alignment and messaging. Evaluate performance and impact through strategic data and KPI analysis. Optimise brand perception with target audience by ensuring effective media delivery across print and digital platforms.

• Global Head of Communications · Red Bull AT . Red Bull Air Race · Mar 2017 - Oct 2018 · 1 yr 8 mos

Managing the overall communication for the World Championship (in the following channels: print, still images, web & digital, social), setting up the overall PR strategy and executing the Intl. Communications Plan, providing working tools for national communication managers and directing all external contacts in relation to communication and distribution. Drove marketing communication strategy across sport as well as aviation digital and print media platforms to ensure brand awareness was maximised. Designed and implemented Communications Manuals & Crisis Communication plan to ensure brand alignment through “one voice policy”. Oversaw financial planning & reports and budget management for global campaign. Conducted detailed global and national media analysis reports. 

• National Marketing Communication Manager. Red Bull Portugal · May 2007 - Mar 2017 · 9 yrs 11 mos

Directed media management and public relations for corporate functions as well as brand events. Coordinated company-related media affairs and products to align with Corporate and HQ Communication Strategy. Grew digital brand presence by developing an effective digital strategy and managing channel growth. Supervised development of press kits, crisis manuals as well as press releases. Established media contact network by cultivating positive relationships while also managing Trade and Industry Press. Conducted media monitoring and media reports while ensuring effective budget management.

• Internal Communications Manager . Ericsson Telecommunications·  Mar 1997 - Fev 2007 · 
  Responsible for the planning, implementation and monitoring of internal communication strategies, development of internal communication plan and activities (content, tools, messages, metris, special programs like NEWS AGENTS). Work with senior leaders to identify communication needs and opportunities to drive employee engagement, employee communication plan and its main activities. Work closely with Board Members, executive directors and managers to to coah them to promote effective internal communication between groups and employees. Management of Social Responsibility policies and employee’s satisfaction programs. | Customer Relations CRM Coordinator – Global Support team | 1997-2002. 

Master of Business Administration (MBA) and e- Business |2002-2003
Universidade Lousófona de humanidades e Technologias | Portugal

Diploma in Public Relations & Publicity |1998-2002
INSTITUTO SUPERIOR DE NOVAS PROFISSÕES (INP) | Portugal

Certification on Mastering Digital Marketing | 2022
LONDON BUSINESS SCHOOL (LBS)

• English Business Level 7 by Berlitz Austria GmbH
• Crisis Communication Media Training & TV presence by Kate Chacksfield, ChaxMedia, Austria 
• Assertive Leadership by Gecko Training Company, Austria 
• Internal Communication Black Belt Program, by CBE, UK 
• People Management skills, Portugal 
• German language lesson by Goethe Institute, Level A1.1, Portugal.
• Corporate Internal Events Organisation by International Faculty for Executives, UK 

Time Management and Personal Organisation by Time Management International A/S, Portugal 

Efficient Written Communication Skills by Inforpress, Portugal