- Carry out data collection and detailed analysis of traffic and user behavior on the site: traffic, time spent on each page, conversion rates.
- Monitor key performance metrics (KPIs) and identify trends, anomalies or opportunities for improvement to increase the site's effectiveness.
- Propose A/B tests, ensure the measurement of the return on investment (ROI) of digital marketing campaigns, evaluating the user experience and analyzing the performance of keywords and SEO campaigns.
- Develop customized reports and dashboards to track digital performance and share insights with stakeholders.
- Collaborate with the commerce, data, finance and marketing teams in implementing the changes necessary to achieve the objectives.
- Carry out market research and competitor analysis to identify areas of differentiation and market opportunities.
- Provide data-driven recommendations for continuous improvements to our channels.
- Degree in data science, statistics, marketing or related field.
- Be able to understand the technical setup and tracking configuration on the website.
- Experience with data analysis tools.
- Familiarity with data analysis techniques, such as data exploration, segmentation,correlation and regression.
- Knowledge of A/B testing and other web experimentation techniques.
- Knowledge of SQL/Python.
- Knowledge of Google Tag Manager.
- Ability to develop dashboarding solutions (Tableau) and simple dashboards.
- Ability to communicate complex data insights in a clear and accessible way.
- Strong analytical skills, attention to detail and results orientation.
- Fluent English.
- A love of physical activity and/or sport.
Creative Tech - Lisbon, Portugal - Devoteam
Descrição
Company Description
At Devoteam, we believe that technology with strong human values can actively drive change for the better. Discover how Tech for People unlocks the future, creating a positive impact on the people and the world around us. We are a global leading player in Digital Transformation for leading organisations across EMEA, with a revenue of €1B. We believe in transforming technology to create value for our clients, partners and employees in a world where technology is developed for people. We are proud of the culture we have built together. We are proud of our people at the service of technology. We are proud of our diverse environment. Because we are #TechforPeople. Join our multidisciplinary team of Cloud experts, Designers, Business consultants, Security experts, Engineers, Developers and other extraordinary talents, spread across more than 20 EMEA countries. Become one of our tech and business leaders on cloud, data and cyber security. Let's fuse creativity with technology together and build innovative solutions that actively change things for the better.
Job Description
Qualifications
Additional Information
The Devoteam Group works for equal opportunities, promoting its employees based on merit and actively fights against all forms of discrimination. We are convinced that diversity contributes to the creativity, dynamism and excellence of our organization. All of our vacancies are open to people with disabilities.