Retail Account Manager Portugal - Lisboa, Portugal - Hewlett Packard

Descrição

The key roles are to account manage based on a selection of retailers, the products, solution and services of Printing ( hardware and supplies ) and Personal Systems ( PC, Notebooks, Displays and Accessories) and take sales responsibility ( quota & growth ) by leading the relationship with accounts and implement HP consumer strategies at retailer level.

Key duties are:


A. Sales Development

• Primary Account Management of direct relationship with key target accounts. Develop long term business partnerships, recognized as such by account and being measured on TCE
• Establish strong relationships through strategic business planning to achieve strong trusted advisor relationship
• Full accountability of cost and revenues for all relevant PLs
• Focus on business opportunities arising from: new product introductions; endoflife products as part of obsolescence cycle; new retail outlet openings
• Implement marketing and category programs in appropriate fashion to meet local market or account requirements resulting in effective promotional activities

- work and communicate efficiently with other internal organizations: credit & collection, order processing, logistics, legal, extended sales force, category & marketing & trade marketing
- linkage with EMEA functions in case assigned accounts are part of the multinational consumer GTM organization


B. Market Development

• Understands and communicates key HP messages including brand strategy and enduser buying preferences
• Optimizing investments at the account by looking for the best ROI. Ensure effective use of funds such that associated Product Line objectives are exceeded. Balance between strategic development and promotional support
• Maximise HP presence in Retail Instore Environment, leveraging visibility through regular merchandising activities, appropriately selected to address market conditions
• Recommends training program requirements and reinforces implementation by HP or third parties, such as merchandisers
• Clearly understands the retail market, major competitors and any emergent competitive threat. Well versed in account and marketing strategies of our competitor's product/pricing/promotion/distribution

C. Account Development

• Understand channel segmentation and the role the account plays in the market for a specific category or enduser segment
• Establish clear and measurable segmentation strategy for the account, tracking enduser insights, sellthrough performance and trends
• Recommendations on overall contract structure to reflect competitive position:

rebates, price protection, stock rotation/balancing, product returns, service & support delivered, instore execution, general policy


Qualifications:

• Business graduate degree or equivalent experience
• Account management experience in retail (25Yr)
• Excellent communication, Strategic& Planning skills

• Excellent PC literacy

• Office Suite and Outlook
• Ability to build relationships internally and externally, interfacing at all levels
• High selforganization and advanced planning skills
• Fluent English and native Portuguese proficiency