Marketing Officer - Lisboa, Portugal - BNP Paribas

BNP Paribas

Empresa verificada

Lisboa, Portugal

há 1 semana

Postado por:

João Santos

Recrutador de beBee

Descrição

About the job

The team is looking for a creative, driven and rigorous Marketing Officer to help create, deliver and coordinate marketing campaigns and materials that meet internal stakeholders' requirements, with a focus on Global Banking activities
As a Marketing officer, you will be accountable for the development and effective execution of a customerfocused marketing strategy. You will coordinate and liaise internally within the team and with highprofile internal clients (business lines managers, senior bankers) to ensure all marketing and promotional projects are delivered to achieve our business goals, in line with our overall banking strategy, brand, value proposition, desired client experience, and sustainable requirements

Your Main Activities Are

Source, produce and deliver marketing content
Plan, prepare (write, edit and proofread) engaging written and visual content for internal and external use through various communication channels
Manage the publication and distribution of sourced and created content
Structure and coordinate delivery of videos for internal and external use, including script writing, as well as briefing and coordinating with the external agency in charge of video production, shooting and postproduction, in support of the commercial priorities (deal awards) or social media strategy (LinkedIn ambassadors)
Propose evolutions of the produced content to increase production efficiency and / or impact on targeted audience
Metrics and management of internal and external communication tools
Update a dashboard to track content and team activity and propose a datadriven strategy to improve content production and amplification
Analyse web data and digital tools traffic, including a SEO perspective to provide guidance on content production and optimization
Keep abreast of technological and digital advances related to marketing, communication and customer satisfaction
Collaboration with the Global Banking EMEA and the Company Management teams
Be integrated in the Global Banking EMEA and in the Campaign Management teams by sharing best practices and supporting all colleagues, more particularly for Social Media content production and amplification
Learn the knowhow of all communication channels and work as a whole with the team
Collaboration with internal stakeholders
Collaborate with and support the Global Banking EMEA Marketing team (currently based in Paris)
Liaise with Global Banking EMEA managers and bankers to understand marketing requirements
Support the development of specific marketing strategies, including content collection, formatting and distribution, distribution channels and monitoring of social media sites
Ensure coordination with other stakeholders in the organisation, especially Group, CIB and Metiers Marketing and Communication Departments, as well as regional and transversal business heads
Coordination with external providers
Collaborate with marketing and design teams to plan and develop site content, style and layout
Coordinate with external agencies, notably in the video creation process
Profile and Skills to Success
Bachelor's Degree in Marketing and Communication, Business, Banking and Finance, Economics
Between 5 to 7 years of relevant experience in Marketing
Fluent in English is mandatory (both oral and written)
Experience with Marketing Analytics, including SEO ability
Proficiency with Microsoft Office Package
Experience with Digital Marketing
Experience in developing clientfocused content
Ability to lay various content to successfully convey marketing messages
Superior communication skills (both oral and written)
Ability to manage time and respect deadlines
Strong critical thinking and problem solving skills
Team player mentality
Attention to detail and rigorous

About the Team

The CIB Marketing and Communication Shared Service Center (SSC) is a dynamic area of the BNP Paribas organization, whose role is to support Corporate and Institutional Banking (CIB) businesses lines in their commercial and development strategies, and position BNP Paribas as the brand of reference in the CIB space in EMEA
Within CIB Marketing and Communication SSC, the Campaign Management team is more specifically in charge of structuring and running marketing campaigns for the EMEAbased CIB divisions, in particular Global Markets, Global Banking and Securities Services

LI-Hybrid

Why joining BNP Paribas?
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Leading banking institution

BNP Paribas is a leader in the Eurozone, and a prominent international banking institution with strong roots in Europe's banking history.

It has a presence in 65 countries, with around Employees - including more than in Europe.
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Our presence in Portugal
Since 1985, BNP Paribas was one of the first foreign banks to operate in the country. Today, the Group has around 7.100 employees across several entities operating directly in the territory, offering a