Trade marketing manager - Albufeira, Portugal - Triangle talent solutions

Descrição

we are recruiting a trade marketing manager to lead trade marketing department in a fmcg lead company, based in algarve, in albufeira city.

• define and implement the trade-marketing strategies to win with customers in channels: on, off and e-commerce;
• manage, planning and execution commercial calendar and orchestrates all activities at point of sales ensuring effective visibility and promotion and wining mix of brand & category activity to drive business performance within customers;
• partner with sales in driving best in class physical availability of our brands and execution at the pos, setting channel specific brand and category execution standard/guidelines and monitor and evaluates in-store execution compliance against pre-defined kpis (perfect store);
• ensure innovation launching phases;
• supports negotiations on key customers by developing and providing succinct category stories/presentation for key accounts and field sales teams;
• coordinate role plays (in meeting cycle) to give sales teams strategic messages for selling;
• lead trade marketing team;
• manage trade marketing budget;
• kpis analysis and business analysis, built metrics to track success and identify gaps vs planned outcomes for initiatives;
• monitors and ensure the right optimization and prioritization of btl a&p investment, forecasting, measuring and evaluating key activities (pre & post) and driving promotional effectiveness (roi). use this information to make better future business decisions;
• define and develop a complete catalogue of pos materials to support brands and sales;
• close cooperation with marketing, sales & digital;
• gathering information via market via market visits and data analysis. understanding and analysis of the sector, competitive positioning of the brand with the need of the customer;
• build and maintain business relationships with strategic customers group, trade associations and key opinion leaders;
• this role requires also frequent interactions both in-house (with multi-functional team) and externally (with agencies, suppliers). also, frequent visits to pos and partners.

• business administration degree.
• more than 5 years experience in a trade marketing management, marketing management and/or sales, with strong passion for fmcg;
• ideally with marketing and/or sales background;
• fluent in english; portuguese and other languages;
• proactive, business oriented, growth mindset and detailed oriented;
• creative;
• finance acumen and negotiation skills;
• solid team member with excellent interpersonal skills and ability to develop strong relationship with colleagues and partners;
• capacity to work under pressure in a changing environment and to manage unexpected challenges