Product Marketing Manager - Lisbon

Apenas para membros registrados Lisbon, Portugal

há 2 dias

30.000 € - 52.000 € (EUR) por ano *

* Esta faixa salarial é uma estimativa feita pela beBee

Job Titl · e: · Product Marketing Manager SB (Kitchen, Bath, Furniture - Retail) · Product Marketing Manager SB for KBFr · Location: · Lisbon, Portugal · Contract: · Permanent · About u · s · Cyncly is a global technology powerhouse with 2,400+ employees and 70,000+ customers acr ...

Descrição do trabalho

Job Titl

e:
Product Marketing Manager SB (Kitchen, Bath, Furniture - Retail)
Product Marketing Manager SB for KBFr

Location:
Lisbon, Portugal

Contract:
Permanent

About u

s
Cyncly is a global technology powerhouse with 2,400+ employees and 70,000+ customers across 100+ countries. Cyncly transforms the way customizable products and spaces are imagined, designed, sold, managed and made. Our end-to-end software solutions connect professional designers, retailers and manufacturers to the world's largest repository of product content. Today, our business spans across the Kitchen & Bath, Furniture, Window, Glass & Door, and Flooring industries with operations in North & South America, Europe, Asia Pacific and Afric
a.

Cyncly brings over 30 years of experience to deliver more value for our customers through an expanded portfolio of end-to-end solutions.

Our global presence allows us to provide world-class support and sales with a local touch, providing the best possible customer experienc
e.
Cyncly is now embarking on an exciting journey as we continue to expand through strong organic growth and complementary acquisitions, backed by leading growth private equity firms specialized in technolog
y.
Opened in 2025, our Lisbon Regional Operation Center has grown to over 50 employees within less than ten months, with ambitious plans to expand to 300 employees by 2027 adopt Cyncly products through digital and self-serve experiences, while ensuring consistency with broader go to market motion

s.
About the rol

e:

The Product Marketing Manager SB (Kitchen, Bath, Furniture - Retail) owns the end-to-end lifecycle of SMB products, leading positioning, launches, onboarding, and adoption initiatives to drive growth and customer value.

This role focuses on optimizing digital and eCommerce buyer journeys, strengthening product positioning, and enabling sales and customer teams to deliver consistent, high-impact go-to-market execut

ion.

Main responsibi

lities
Own end to product lifecycle for SMB p

roducts

Lead product launches from positioning and messaging through go to market e

xecution

Own lifecycle strategies from launch to onboarding, adoption, and sustain

ed usage

Partner with Product and Customer teams to improve activation, retention, and e

xpansion
Drive growth through eCommerce enabled buyer

journeys

Define product marketing strategies that support digital, self serve, and eCommerce purc

hase paths

Shape how products are presented, packaged, and messaged across digital t

ouchpoints

Optimize key lifecycle moments—trial, purchase, onboarding, and adoption—to reduce friction and increase

conversion
Apply growth marketing principles within produc

t marketing

Focus on growth outcomes such as activation, adoption, engagement, and customer value

realization

Identify lifecycle levers to improve conversion and usage acros

s the funnel

Define success metrics for launches, onboarding, and adoption initiatives, and continuously optimize based on

performance
Build clear and differentiated produc

t positioning

Develop compelling value propositions tailored to small business

customer needs

Create scalable messaging frameworks that support growth initiatives across regions, channels, and digit

al touchpoints

Translate complex product capabilities into simple, outcome oriented custo

mer narratives
Deepen customer and marke

t understanding

Define SB buyer and user personas informed by research, behavioral data, a

nd data insights

Run customer research initiatives to inform positioning, lifecycle strategies, and digital a

doption programs

Build market maturity models and customer archetypes to guide go to market and life

cycle priorities
Enable sales and cust

omer facing teams

Create launch, onboarding, and enablement assets for sales, partners, customer success, an

d digital channels

Develop competitive differentiation materials and battlecards to support v

alue based selling

Ensure consistent value messaging across sales assisted and eCo

mmerce led motions
Scale product m

arketing excellence

Establish repeatable, high quality product marketing processes acr

oss the organization

Strengthen how product marketing supports growth across the full customer lifecycle,

including eCommerce

Act as a hands-on contributor driving measurable impact,

not just frameworks

S

kills and requirements

+5 years of experience in Product Marketing, Product Management, or a closely related role within

a technology environment

Proven experience managing products across the full lifecycle—from launch through

onboarding and adoption

Experience supporting or enabling digital, self-serve, or eCommer

ce driven buyer journeys

Strong understanding of small business customers and their buy

ing and usage behavioursS
kills & Competencies

Strong product marketing foundation with a clear focus on growth, adoption

, and lifecycle outcomes

Ability to understand complex software solutions and articulate customer value across digita

l and sales led channels

Excellent collaboration and stake

holder management skills

Structured, analytical thinking combined

with hands on execution

Comfortable working independently and in a globally dist

ributed, fast paced team

Proactive, outcome oriented,

and continuousl

y curious
Why Join Cyncly
At Cyncly, you'll join a fast growing, international technology company that values collaboration, openness,
and excellence

We offer:

High ownership across product lifecycle, growth,

and eCommerce initiatives

The opportunity to shape how SMB products are launched, purchased, onboa

rded, and adopted globally

A flexible, autonomous working environm

ent focused on real impact

A diverse, inclusive culture that values different pe

rspectives and

experiences
Working for us
At Cyncly, we call our team OneCyncly, a reflection of how we work together as one, united by our purpos

e:
powering businesses that bring spaces to life. Our strength comes from our diversity of experiences, perspectives, and skills — and we thrive when we work together with o
penness, trust, and respect.
Here, you'll join a group of colleagues who take ownership, solve problems, and focus on making an impact. We embrace curiosity, welcome new ideas, and see mistakes as opportunities to learn. You'll have the freedom to work flexibly and autonomously, supported by teammates and leaders who a
re committed to your growth.

We celebrate the different ways people contribute and encourage everyone — from every background — to bring their authentic self to work.

Because when we collaborate, challenge each other, and share what we know, we buil
d something better together.
If you want to work in a place where your ideas matter, your growth is valued, and your work shapes the spaces people live, work,

and play in — come join us.