Senior Performance Marketing Specialist - Braga - Coverflex

    Coverflex
    Coverflex Braga

    há 2 dias

    Descrição
    Coverflex Work changed. Pay didn't.
    Coverflex exists to make compensation work for everyone. Pay is still rigid, fragmented, and hard to feel.

    We turn compensation into choice — one platform, one card, one app — for benefits, meal allowance, insurance, and more.

    Our platform is simple for HR and meaningful for employees. We provide choice, smarter compensation tools, and empowerment.
    TL;DR (The Essentials)

    Role:

    Performance Marketing Specialist Seniority Level:

    Senior Type:

    Individual Contributor Languages:
    English (main) & (required)

    Italian OR Spanish OR Portuguese Location:
    Remote (Europe)

    Compensation:

    Base Salary*:€35,000 – €50,000Equity:YesBenefits:Check all benefits and perks below *depending on experience andwhere you are basedYour Impact You'll play a key role in scaling Coverflex's self-service engine for small businesses across Italy, Spain, or Portugal.

    You'll be fully owning demand generation in one of those markets, helping us reach our ambitious goals of 1,000 (and soon 4,000) companies acquired per month through scalable, sustainable channels.

    Your mission? Leverage acquisition tactics to drive volume, identify what works, and build the growth engine for this untapped segment.

    This is a brand new motion, and you'll be the first to own it.

    We'rehiring three people for this role — one for each country— so you'll be focusing exclusively on your local market (Italy, Spain, or Portugal).


    How we'll measure success:

    Main KPI 1:
    number of signups without any interaction with a BDR/SDR/MDR.

    Main KPI 2:
    >2k leads to the assigned BDR on a monthly basis.

    Main KPI 3:
    number of companies won.

    Reality Check - What Makes This Role Hard Let's be real - here's what makes this role challenging:You need to identify the right channels — ones with enough volume to scale and efficient enough to deliver results.

    It's not just about testing; it's about doubling down on what works and making growth sustainable.

    The hardest part? Balancing speed and scale:
    moving fast without wasting resources, and staying focused while experimenting constantly.
    You Must-haves (evidence, not years)

    Hands‐on experience inpaid marketing/growth/demand‐gen , focused on achieving business outcomesProven results managingSEM, PPC, Paid Social or SEO, ideally with deep expertise in at least one channel (Google Ads, Bing, Facebook, LinkedIn...)

    Obsessed withrevenue and performance :
    you drive and optimise experiments to fuel growthComfortable allocating and adjustingbudgetsfor maximum ROIData‐lover: you test, measure, iterate — rinse and repeatExperience building, executing and reporting on full growth campaigns, not just running the adsExcellent communication in English AND Italian OR Spanish OR PortugueseCurious, proactive, and data‐driven mindsetNice‐to‐haveExperience with early‐stage or high‐growth startupsFamiliarity with full‐funnel testing (landing pages, A/B copy, product feature boosts)

    Experience experimenting across new channels and growth tacticsDeep curiosity for tools, tactics, and trends (and being first to try them)Experience with our Growth stack:
    Segment, Postgresql, Hightouch, Hubspot, Webflow, Zapier, Integromat, Amplitude, Lemlist, Clearbit, Asgard, BuiltWith, Phantombuster, Correlated, Dreamdata, and other 20+ tools (plus the ones you believe will make us succeed)

    Your DNACuriosity:

    You're always exploring what's working (and what's next) in growthOwnership: You treat the business metrics as your own — signups, conversions, and revenue are your responsibilityAmbition: Bold targets don't intimidate you; they energize youStrategy: You've been hands‐on before, but now you can design and execute with clarity and purposeDrive: You move fast, test fast, and learn even fasterYou'll probably find this role frustrating if...You need constant reassurance or close supervisionYou struggle with routine or high activity volumesYou prefer to strategise without executing.

    You avoid owning business results.

    Manager & Team Meet Your Manager Hiring Manager:
    Pedro Costa - Global Head of

    Growth Location:
    Portugal LinkedIn Snapshot:Energy:focused,driven by results andcontinuous learning

    Communication:
    direct and efficient, mostly through Slack and quick huddles

    Feedback Style:
    honest and straightforward.

    How to work with me - in the Manager's own words:I want to see the best version of everyone on the team.

    To achieve that, I give full freedom for people to show me the right path forward, but that freedom comes with responsibility and ownership of targets.

    I'm here to support and challenge you.

    As a manager, my question will always be:
    "What's blocking you from reaching X?" My goal is to help you remove those blockers and push you to succeed. Numbers-oriented, straight to the point, and focused on business impact, not big on small talk, but always clear and direct.

    Your Team You'll work day‐to‐day with:
    (Italy)

    Federica Felicetti,Head of Marketing, (Spain) Nelson Ferreira,Growth Manager, (Portugal) Joana Fonseca,Head of Marketing, Stakeholders:
    BDR TeamProduct TeamMarketing team

    Team Rituals:

    Daily for initiativesBi‐monthly 1:1s with ManagerWeekly performance results sharingMonthly metrics reviewQuarterly targetsAccess & Belonging (Equal Opportunity) We hire forimpact and potential, not pedigree.

    We welcome applications from people with non‐linear careers, career breaks, caregiving gaps, and those changing fields.

    No discrimination on the basis ofage, disability, gender identity/expression, marital or family status, pregnancy, neurodivergence, race/ethnicity, religion/belief, gender, sexual orientation , or any other protected ground.


    Assessment fairness:

    We anchor on evidence of outcomes (what you shipped, moved, or influenced).We actively de‐bias by using structured rubrics, multiple assessors, and blind screening most of the time (we won't know your name, gender, or personal info until the interview stage).Application Clarity No cover letter required.

    Apply withyour CV. You may be asked a few short, relevant questions.


    Total candidate time investment:
    ~3 hours end‐to‐end.
    Hiring Stages (What to Expect, Why & How Long) 1. CV Screening— Signal check vs must‐haves2. Role‐Fit Questionnaire (async)

    Purpose:
    capture signals your CV can't (languages, tools, scenario judgement) and calibrate seniority.3. Hiring Manager Interview- Deep dive into your work

    • 30 min4. People Interview- Allow us to know you
    • 30 min5. Case study- Let's peak into this role's challenges
    • 60 min6. Marketing Managementchat- Meet the CMO
    • 45 min7. Final Conversation (CEO)— Values, strategy, and your growth
    • 30 min Speed & CommunicationDecision:within4 weeksof your application

    Updates:
    weekly if the process runs longer

    S cheduling:
    interviews between 10:00–16:00 CET (flexible across Europe)

    F eedback:

    from the Case stage onwards, you'll always receive written or verbal feedback - what went well, and what to strengthen next time.

    #LI-Remote #LI-ET1#J-18808-Ljbffr
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