Anna Osypova

I possess a diverse set of skills and extensive experience in B2C advertising and performance campaign management. 

My expertise extends across various advertising platforms, including Google Ads, TikTok Ads, Snapchat Ads, Twitter Ads, and Pinterest Ads, along with DSP and SSP platforms. I have actively contributed to the profitable growth of performance campaigns, meeting target ROAS of 130%-150%. Moreover, I effectively managed a team of web developers and designers, ensuring seamless execution of ongoing performance campaigns.

Digital Acquisitions and Growth Lead, 
Bemobi International A.S. 

Nov 2019 - Present
Games and Apps as VAS through carriers integration

• Managed B2C advertising for a user base of 20 million, achieving daily growth of 120K users across 70+ campaigns in multiple countries. Resulted in $4.6MM (2020), $5.6MM (2021), and $7.2MM (2022) earnings.
• Oversaw successful launch of 21 new services within 3 years by collaborating with designers and developers. Utilized effective marketing analytics and A/B testing to allocate budgets and manage campaigns.
• Proficient in various advertising platforms including Google Ads, TikTok, Snapchat, Twitter, and Pinterest along with DSP and SSP platforms. Supported profitable growth and performance campaigns.

Product Business Development Executive, 
Adtelligent Inc 

Nov 2017 - Nov 2019 

Supply Side and Demand Side platforms as SaaS

• Drove B2B sales of advertising platforms and solutions, securing 130 contracts over two years.
• Managed relationships with 200+ accounts, achieving a customer satisfaction rate of 4.9 out of 5 through expert negotiation and dispute resolution skills. Built strong long-term partnerships resulting in increased client retention and positive word-of-mouth referrals.
• As part of my responsibilities, I actively participated in conferences and summits, leveraging these opportunities to cultivate and establish new partnerships. By attending these industry events, I proactively engaged with key stakeholders, exchanged knowledge and insights, and forged valuable connections that contributed to the growth and expansion of our network of partners.

Odessa State Maritime University: Master’s Degree, Business Administration and International Trade