Eduardo Santos

In my roles, I have demonstrated a keen ability to extract meaningful insights from complex data sets within the retail sector. My passion for technology is complemented by a strategic mindset, allowing me to translate data-driven findings into actionable business strategies. Proficient in using diverse tools to approach challenges offering analytical solutions that bridge the gap between data and business strategy.

Marketing Analyst - Gimba- 09/2022 - 05/2023

Marketing Intelligence with a focus on B2B area:

○ Project and Campaign Monitoring:
○ Oversaw the progress of B2B projects and campaigns, ensuring their successful execution.
○ Monitored the company's schedules, focusing on the marketing area to meet project timelines.
○ Creative Briefing and Analysis:
○ Aligned closely with the creative team through effective briefing sessions.
○ Analyzed and approved creative pieces, contributing to the overall quality of marketing materials.
○ Marketing Campaign Development:
○ Provided assistance in defining marketing campaigns, leveraging insights to enhance campaign effectiveness.
○ Cross-Functional Collaboration:
○ Fostered strong relationships with both creative and commercial areas, ensuring seamless collaboration. ○ Results Reporting and Marketplace Management:
○ Generated comprehensive reports on campaign results, providing valuable insights for future strategies. ○ Managed marketplace activities, optimizing presence and performance.
○ Generated comprehensive reports using Alteryx.
○ Designed and implemented Power BI dashboards tailored for the commercial area.

E-commerce Analyst Mistral Importadora - 07/2021 - 02/2022
○ Customer service through different channels, answering questions, complaints, technical support (After

Sales);

○ Interface with the logistics areas to monitor deliveries, resolve incidents; Billing: identification of payments, sending receipts received, issuing payment orders through PayZen and PayPal; and Financial: in assisting with reversal negotiations.

Identification of improvement opportunities in delivery and post-sales processes, providing information to all areas involved;

○ Ongoing feedback to the team to contribute to your development.;
○ Mercado Livre account management;
○ Management of partnership accounts;

○ Customer Experience Assistant, ensuring a positive customer experience;

○ Customer service through different channels, answering questions, complaints, technical support (After Sales);

Marketing Intern Bobinex Group- 01/2021 - 08/2021

•Facilitated product registration, ensuring accurate and timely updates.
•Provided robust Customer Support, addressing inquiries and concerns promptly. •Executed adjustments on the TrayCorp platform for a seamless online experience.

○ Tecnologia em Marketing - Centro Universitário Senac São Paulo

30/01/2021 – 18/12/2022
○ Mídia programática - ADS PLAY (Google Ads, Facebook Ads, Meta Ads)

27/02/2022 – 03/05/2022