Juliana Soares

I currently work as a freelance SEO Copy & Content Writer. I graduated in journalism in 2013 and since then I have been exploring different areas of the digital experience working with brands that are key players in their sector. I have been curious since a young age, and use communication and creativity as my greatest allies. I stand for the power of a good idea, out-of-the-box solutions and the premise that saying less is more. Additionally, I strive for a committed, rigorous and responsible work ethic, while keeping a humble attitude in learning with each colleague, situation and project I’m involved in.
 

Freelance SEO Copywriter & UX writer

Oporto, Portugal – (Aug 2021 - Present)

Coming from an academic background in social sciences, words have always come easily to me.

Working in performance marketing for several years has helped me to know how to write compelling content to drive conversion and increase both lead generation as well as engagement with the target audience. I am currently working with clients in the real estate, AI and automotive retail industries.

Co-Founder & CEO (Chief everything officer)

OLEA BIOCARE, Oporto, Portugal – (Dec 2021 - Present)

OLEA BioCare is an online shop committed to:

• Clean the cosmetics industry by promoting more transparency regarding the ingredients;
• Promote fair trade and Portuguese brands;
• Incentive individuals as well as families to use natural cosmetic products.

Traffic Manager

IAD PORTUGAL, Oporto, Portugal – (Apr 2019 - Aug 2021)

Traffic management, digital project coordination, optimization of global diffusion to over 200 real estate portals in order to improve lead production

Digital Marketing Specialist

Porto Editora, Oporto, Portugal – (Oct 2018 - Mar 2019)

Social media paid campaign and e-mail marketing campaign management. Support with conversion tracking and measurement projects for the group.

Digital Marketing Executive

Tivoli Hotels & Resorts, Lisbon, Portugal – (Mar 2017 - Jul 2018)

Support and implementation of the group ́s digital projects to all the properties of Europe & LATAM regions. Website optimization to increase direct bookings. Paid traffic campaign ́s management, result analysis and strategical planning. Liaising with both digital development and online advertisement agencies.

Web & Content Manager

Boca do Lobo, Oporto, Portugal – (Mar 2015 - Feb 2017)

Deep focus on content marketing strategy to improve lead production. Responsible for the 10-blog network content plan, SEO strategy and social media promotion.

Education

Postgraduate Programme in Digital Business

2022 - Porto Business School

Bachelor's Degree in Journalism

2013 - University of Coimbra

Particular interest in the fields of media analysis, political communication, sociology, history and theories of journalism, and deontology.

Courses and certifications

SEO Fundamentals Course with Greg Gifford

2023 - Semrush Academy

Certificate of completion: 3f4c710075

E-commerce - Intensive course

2021 - Tudo Sobre Ecommerce

Fundamentals of digital marketing

2020 - Google Digital Garage

Credential: N7M HLP 9E8Código

HTML & CSS

2019 - EDIT. - Disruptive Digital Education

Measurement & Attribution Models

2019 - Lisbon Digital School

Advanced Google Analytics

2019 - Google Analytics Academy