Maelle Cassandra Bakou

My name is Maelle Bakou. I’m an Economics graduate from Queens College, City University of New York, and I’m currently pursuing a Master’s degree in Management with a specialization in Strategic Marketing at Católica Business School. I’m passionate about brand strategy, consumer behavior, and integrated marketing communication.

Beyond the classroom, I’ve gained hands-on experience in digital content creation and brand storytelling by managing my own food review platform. This experience has given me real insight into brand positioning from both strategic and creative angles, with a focus on connecting with audiences and building value-driven communication.

I’m fluent in French and English, with working proficiency in Portuguese, which gives me a multicultural perspective and strong communication skills. I’d love to join brand or marketing teams where strategic thinking, creativity, and data-driven insights come together to build meaningful and impactful brands.

I have experience in customer service and administration. I worked as a Sales Associate at TJ Maxx in New York for 4 years, assisting customers and supporting daily store operations. I also worked as a Receptionist at the Consulate of Côte d’Ivoire in New York, where I managed front-desk duties, calls, and administrative tasks.

I hold an Associate degree in Management with a specialization in Marketing from Queensborough Community College  and a Bachelor’s degree in Economics from Queens College, both located in New York.