Mariana Coelho

I'm an experienced marketing specialist with a demonstrated history of working in marketing, advertising and communication in fast paced multinational companies.

Having worked at IKEA Portugal for over a decade, I have consistently demonstrated my ability to lead and deliver impactful results. I was responsible for coordinating a team of 6 people, for implementing a global pilot project, driving the implementation of internal and external communication plans, both commercial and corporate, I have effectively managed press releases, newsletters, events, while supporting social and sustainability projects aligned with the company's values.

Prior to my time at IKEA, I gained valuable experience as an Advertising Account Manager at prominent agencies such as Ogilvy&Mather, Publicis, and Euro RSCG. These roles allowed me to develop creative strategies and implement external communication campaigns for renowned brands, as well as adapt international campaigns to local markets. Throughout my career, I have demonstrated my ability to work under pressure, manage client relationships, and deliver results within budget constraints.

Beyond my professional experience, I am also deeply committed to making a positive impact through social projects.

Sep 21 - April 23 CRM PROJECT LEADER @IKEA Portugal, Loures
Responsible for planning and implementing an impactful launch of the new pilot IKEA Family loyalty program in Portugal, working in collaboration with the global project team and the country team.
Competences: Project management; Leadership; Team leader; Planning; Problem solving; Internal Communication; Digital Communication; Marketing Communication; Integrated Communication; CRM; JIRA, Digital Development; Training; Customer experience; Customer engagement; budget control.

Jun 18 - Aug 21 COMMUNICATION SPECIALIST @IKEA Portugal, Loures
Drive the implementation of the strategic market communication plan, both commercial and corporate, internal and external.
Competences: Communication planning; Communication strategy; Internal Communication; Corporate communication; Product communication; Influencer and media relations, PR; Events production; Press kits production; Newsletters copywriting; Press releases; partnerships management; social and sustainability projects support; budget control.

Jan 13 - May 18 MARKETING SPECIALIST @IKEA Portugal, Loures store
Responsible for increasing traffic to Loures store in order to increase sales. Analyze and implement local Marketing penetration strategies.
Competences: Store events production; web design; social media contents management; market research; data analysis; partnerships management; social and sustainability projects support; photoshop; indesign; illustrator; budget control.

Apr 08 - Dec 12 ADVERTISING ACCOUNT @Ogilvy&Mather, Lisboa
Responsible for developing and implementing external communication campaigns for:
GlaxoSmithKline; Kraft foods, WWF, Cofina (Correio da Manhã, Jornal de Negócios and Record),
Alzheimer Portugal.
Competences: customer relations management; creative strategy; briefing development; creativity; ability to work under pressure; media production: press; radio, TV and digital; Brand activation; team work; global networking; budget control.

May 07 - Apr 08 ADVERTISING ACCOUNT @Publicis, Lisboa
Responsible for local communication adaptation for multinational brands: Renault, Garnier, L’Oreal and Sanofi Aventis.
Competences: customer relations management; ability to work under pressure; media production: press; radio, TV and digital; team work; global networking; budget control.

Jun 06 - May 07 ADVERTISING ACCOUNT @HPP Euro RSCG and Euro RCSG
Develop local campaigns for Multi Mall shopping centers and adapt international campaigns for Citröen portuguese market.
Competences: customer relations management; ability to work under pressure; media production: press; radio, TV and digital; team work; global networking; budget control.

Apr 05- Jun 06 BRAND MANAGEMENT @Portugal Telecom, Lisboa PT stores management (trainee)
Competences: Internal communication, store communication (POS), sales and stock management.

 SOCIAL PROJECTS
April 23 - May 23 VOLUNTEER @Centro Projeto Esperança, Marracuene, Moçambique
1 month helping the local teachers in their daily classes and improving food diversity by proposing, fundraising and then building a henhouse and vegetable garden.
Competences: ability to adapt to new social and cultural realities and to adversity; communication; empathy; teaching; creativity; problem solving; team work; back to basics.

Sept 20 - Know VOLUNTEER @Associação João13, Lisboa
Caring for homeless people by offering food, showers and clean clothes, contributing to their dignity.
Competences: humbleness; team work; face to face communication; empathy.

Mar 21 - Feb 22 COVID EMERGENCY RESPONSE @IKEA Portugal, Loures
Responsible for coordinating and delivering help to main public hospitals in Portugal with IKEA products in order to improve health care conditions; Responsible for coordinating and delivering IKEA products to low income families with children improving study and play conditions at home during the pandemic crises.
Competences: team work; budget control; project management; priorities management.

Oct 00 - Dez 04 GENERAL ENGLISH COURSE @Oxford house college, London
Advanced level

Set 00- Set 04 BUSINESS COMMUNICATION @Instituto Superior de Comunicação Empresarial (ISCEM), Lisbon
4 years graduation (Pré-bolonha) in communication sciences and Marketing