Paula Bueno

With more than 10 years' experience in Marketing Management, Branding, Communication, Digital Marketing and Lead Generation, I'm a Marketeer who has always enjoyed being close to clients in order to understand their needs, challenges and understand motivations from different perspectives.

• Formulating brand strategies, enhancing positioning, and coordinating activation initiatives.

• Managing product launches, planning and overseeing key performance indicators (KPIs) and go-to-market strategies.

• Leading digital marketing efforts, including the management of online campaigns and the acquisition of high-quality leads.

• Team management, with the ability to align team efforts with organizational strategies and priorities. Delegating tasks, providing constructive feedback, and promoting a positive work environment.

• Coordinating plans for fairs, events, and webinars to enhance brand visibility.

• Developing communication materials focused on enhancing brand preference, driving sales, and creating a unique customer journey.

• Managing public relations activities and crafting impactful press releases.

• Managing the annual budget

• Inbound Marketing

Hubspot Academy (Porto - 2023)

• Postgraduate in Consumer Insights

IPAM (Porto - 2020)

• Social Media Marketing Specialist

FLAG Professional (Porto - 2019)

• Bachelor of Marketing Management

IPAM (Porto - 2017)