- Assist the Manager in creating and executing a comprehensive integrated marketing plan from concept to final execution to drive key product introductions and existing product sales for their assigned product portfolio in the Automotive business unit.
- Ensure Product Marketing is effectively bringing products to both our internal (sales) and external (client) customers by taking ownership for the launch planning and go-to-market process.
- Create market-facing communications that deliver clear, compelling, differentiated messages that drive customer engagement and response.
- Work with Product Managers and Engineers to tell the product story globally and with regional marketing teams to refine as appropriate for local markets for their assigned portfolio.
- Create effective marketing programs that support both high impact product launches and improve sales in weaker product lines by driving sales brand preference
- Work with internal and external creative resources to develop videos, print advertisement, presentations, brochures, etc. that result in lead generation and product sales
- Define, measure and report on the return of all demand marketing activities and investments created for the products for which they are responsible
- Communicate with Product Managers on key product development and updates
- Create and manage marketing programs and materials for assigned product launches. Refine new/revised marketing programs and campaigns through marketing automation technologies such as and Eloqua
- Communicate with sales teams to identify market trends and the competitive landscape for their assigned product portfolio
- Attend selected trade shows to understand and view competitive information and new technologies
- Work with marketing team members to develop trade show strategies, pre-show marketing, and after-show follow-up materials
- Execute strong and sustainable eCommerce, lead generation and customer-oriented programs
- Manage relationships with internal creative service organizations and external agencies to support key marketing campaigns/programs
- Bachelor's degree required in Marketing or related field
- At least 5 years marketing experience including a demonstrated ability to produce effective strategies and creative marketing materials
- Experience in B2B, Automotive or Electronics as part of a multi-national business preferred
- Strong business acumen with experience and understanding of analytics that drive market strategy and campaign effectiveness
- Demonstrable experience in developing strong, clear and measurable marketing strategies, goals and plans that are aligned with those of the company
- Knowledgeable on current marketing communications trends and practices
- Experience with the full marketing mix including direct marketing, web/digital marketing, media planning and advertising, and collateral production
- Ability to learn sales and marketing systems such as , Eloqua and Adobe CQ5
- Excellent written and oral communications skills
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Analyst Product Marketing
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Te Connectivity Évora, PortugalAt TE, you will unleash your potential working with people from diverse backgrounds and industries to create a safer, sustainable and more connected world. Job OverviewAs a member of the Global Automotive Marketing team, the Product Marketing Analyst will support the planning and ...
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Te Connectivity Évora, PortugalAt TE, you will unleash your potential working with people from diverse backgrounds and industries to create a safer, sustainable and more connected world. Job Overview As a member of the Global Automotive Marketing team, the Product Marketing Analyst will support the planning an ...
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Analyst Product Marketing - Evora, Portugal - TE Connectivity
Descrição
At TE, you will unleash your potential working with people from diverse backgrounds and industries to create a safer, sustainable and more connected world.
Job Overview
As a member of the Global Automotive Marketing team, the Product Marketing Analyst will support the planning and execution of product marketing activities for their assigned product portfolio. This position reports to the Senior Manager, Global Product Marketing.
Under the direction of the Manager, this role will be responsible for creating and deploying marketing programs that drive awareness and demand for broad-market products and technologies for their assigned product portfolio.
The ideal candidate will be passionate about the work they do, able to create thoughtful marketing plans and execute program elements that will drive marketing activities for both short- and long-term business objectives. This position will work across teams in the Global Automotive marketing organization, Automotive Product Managers and Engineers, and local agencies and vendors as programs are developed and launched. The Analyst will be able to communicate the value of the products to the sales team and help to develop the sales tool to support the selling process. During the development process, the Analyst will partner with the Project Managers and/or engineers to be their source for market insight and other factors to ensure a successful product launch.
Success in this role depends upon the ability to build strong relationships based on confidence and trust, as well as adapt quickly to changes in plans, goals or objectives.
Key responsabilities
What your background should look like:
Competencies
Values: Integrity, Accountability, Inclusion, Innovation, Teamwork WHAT TE CONNECTIVITY OFFERS:
We are pleased to offer you an exciting total package that can also be flexibly adapted to changing life situations - the well-being of our employees is our top priority
• Competitive Salary Package
• Performance-Based Bonus Plans
• Health and Wellness Incentives
• Employee Stock Purchase Program
• Community Outreach Programs / Charity Events
• Employee Resource Group
Across our global sites and business units, we put together packages of benefits that are either supported by TE itself or provided by external service providers. In principle, the benefits offered can vary from site to site.
