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    Senior Digital Marketing Specialist - Aveiro, Portugal - Wolters Kluwer N.V.

    Wolters Kluwer N.V.
    Wolters Kluwer N.V. Aveiro, Portugal

    há 2 semanas

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    Descrição

    Senior Digital Marketing Specialist page is loaded Senior Digital Marketing Specialist Apply locations ESP - Barcelona ESP - Bilbao ESP - Valencia, Av.

    Cortes Valencianas ESP - Madrid, Castellana time type Full time posted on Posted Yesterday job requisition id R #Bethedifference
    Si marcar la diferencia es importante para ti, entonces, tú nos importas
    Únete a nosotros y forma parte de una empresa tecnológica que, cada día, marca la diferencia. Somos innovadores y causamos impacto proporcionando soluciones de software e información en los momentos que más importan.
    En Wolters Kluwer, somos líderes en el mercado en servicios y soluciones de información.

    Ayudamos a profesionales de finanzas, contabilidad y empresas de todos los tamaños a aumentar su productividad, consiguiendo mejores resultados gracias a nuestros flujos de trabajo optimizados a través de la tecnología y guiados por nuestra amplia experiencia en el sector.

    Actualmente buscamos una persona especialista en Marketing Digital, apasionada por la tecnología, dinámica ,curiosa y con ganas de desarrollar ideas innovadoras para que se una a nuestro equipo de DMK ,con el objetivo de mejorar la experiencia del cliente y aumentar las ventas y el negocio.

    Para esta posición, debes tener alta creatividad ,capacidad análisis e interpretación de datos, ser capaz de trabajar de forma autónoma y en equipo, para liderar y coordinar estrategias e iniciativas.

    En definitiva, debes ser capaz de conectar las soluciones de Wolters Kluwer con nuestros clientes, de la forma más creativa y basada en datos y patrones de compra y comportamiento que nos hagan llegar a nuestros objetivos de venta.


    Responsabilidades:

    Establecer el plan de acción utilizando las herramientas, metodología y analítica más adecuada para cada segmento y canal/multicanal, coordinando la bajada operativa de los productos asignados, coordinando las acciones con el equipo especialistas de Digital Marketing así como coordinando y llegando a acuerdos de prioridades junto el resto de segmentos y productos.

    Capacidad de optimización de contenido y creatividades.
    Realizar el análisis de subsegmentación en torno a las necesidades y preferencias de compra de las personas.
    Control del presupuesto y performance de las campañas asignadas.
    Analizar las métricas y comportamientos del usuario y del tráfico.

    Sugerir y e implantar acciones para mejorar el tráfico, la conversión por canales y ROI.Implementación de metodología test A/B y experimentos realizando pruebas ágiles para recopilar y analizar datos.

    Identificar tendencias e información para lograr el máximo retorno de la inversión en campañas.

    Analizar y sugerir las mejores prácticas de marketing digital estando al día con los desarrollos de las tecnologías digitales con mayor efectivad.


    Conocimientos/Experiencia:
    Valorable grado en ADE, Marketing, Publicidad Periodismo, con una especialización en Marketing Digital.
    Experiencia real en Hubspot o Pardot y SalesForce, en SiteCore es un plus.
    Conocimientos en metodologías Growth Hacking & Lean Startup.
    Experiencia en la implementación y optimización de campañas de Google Ads, MS Bing y Social Ads.

    Conocimientos de herramientas de análisis y seguimiento web:
    Google Analytics, Tag Manager.
    Experiencia en diseño web y HTML.Conocimientos de Diseño, valorable paquete Adobe.
    Herramientas de project management, Asana, Trello o similares.


    Herramientas de UX:
    Hotjar, Optimizely, ABtasty, CrazyEgg, LuckyOrange, etc

    Herramientas de benchmarking:
    Semrush, Conductor, etc.
    Excelentes habilidades de comunicación verbal, escrita y de coordinación entre equipos.

    Gran capacidad de análisis y gestión de proyectos Soft Skills:
    Trabajo en EquipoPlanificación y organizaciónHand onCreatividadCapacidad analíticaHabilidades de ComunicaciónOrientación a resultadosProactividadCapacidad de resolución de problemas#Marcaladiferencia
    #LI-Hybrid
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    Wolters Kluwer is a global provider of professional information, software solutions, and services for clinicians, nurses, accountants, lawyers, and tax, finance, audit, risk, compliance, and regulatory sectors.

    For 180 years, Wolters Kluwer has been innovating the way professionals and businesses work. Our employees are at the cornerstone of bringing our vision to life.

    O ur pursuit of excellence coupled with the pride we take in our work, enables our customers to solve their most critical problems.

    At Wolters Kluwer we encourage you to be your unique self, bring your ideas to life, learn, develop, and thrive.

    We offer you a world of endless opportunities.

    Join us and build a brighter future
    The Power of Purpose Wolters Kluwer reported 2022 annual revenues of €5.5 billion.

    The group serves customers in over 180 countries, maintains operations in over 40 countries, and employs approximately 20,000 people worldwide.

    The company is headquartered in Alphen aan den Rijn, the Netherlands. Wolters Kluwer shares are listed on Euronext Amsterdam (WKL) and are included in the AEX and Euronext 100 indices.
    Wolters Kluwer and all of its subsidiaries, divisions and customer/business units is an Equal Opportunity / Affirmative Action employer.

    All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or any other protected status.

    #J-18808-Ljbffr
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