- Interpretar dados, analisar resultados e fornecer relatórios para fazer recomendações de negócios (por exemplo, custo-benefício, previsão, análise de impacto)
- Trabalhar proactivamente em conjunto com outras equipas para construir a jornada do cliente com base em insights quantitativos
- Identificar, analisar e interpretar tendências ou padrões em conjuntos de dados
- Fazer benchmark da concorrência e manter-se atualizado sobre as últimas inovações, tendências e desenvolvimentos na área de marketing automation
- Mestrado nas áreas de Gestão, Economia, Finanças, Engenharia ou similares;
- Sentido crítico e abordagem estruturada a problemas, orientada à sua resolução;
- Capacidade de análise quantitativa;
- Facilidade de comunicação e influência;
- Confortável com tarefas que exijam proatividade e autonomia;
- Gosto pelo trabalho em equipa;
- Fluência em inglês;
- Familiaridade com Excel e Powerpoint.
- É valorizada experiencia em auditoria/consultoria (Big Four)
- O QUE OFERECEMOS:
- Contrato sem termo;
- Salário compatível com a função;
- Subsídio de alimentação;
- Seguro de Saúde
- Modelo de trabalho híbrido
- Localização: Alcântara, Lisboa
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Marketing Automation Senior Executive - Lisbon, Portugal - Pestana Group
Descrição
ÁREA/DEPARTAMENTO
A área de CRM e Fidelização desempenha um papel essencial na definição da estratégia da jornada do cliente do Pestana Hotel Group. Nesta área, terá a oportunidade de integrar uma equipa de marketing automation da maior e mais internacional cadeia hoteleira portuguesa.
AS TUAS PRINCIPAIS TAREFAS:
Como Marketing Automation Executive, irás identificar e mensurar oportunidades de melhoria de conversão ou satisfação ao longo da jornada do cliente, através de análise de dados, dados de mercado e da concorrência; atingir proficiência em sistemas de CRM e reporting; trabalhar em equipa e aprender a comunicar com eficácia com pessoas de diferentes áreas e países.
AS TUAS PRINCIPAIS RESPONSABILIDADES:
QUEM PROCURAMOS?
O QUE OFERECEMOS:
Usuários da profissão Marketing Automation Senior Executive em Lisbon
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FABIOLA ROSENGREN ROSENGREN
Marketing & Sales
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CLAUDIO RIGONI
Customer care Senior customer service Management
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LAWRENCE MWERENGA
Customer Service Specialist
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Paulo Correia Rocha
recrutador beBee
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Vlad Bobrov
Product Owner, Business Analyst in Fintech
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Nuno Matos
CFO/Finance Director/VP of Finance/COO