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    Trade Marketing Manager - Aveiro, Portugal - Buscojobs Portugal

    Buscojobs Portugal
    Buscojobs Portugal Aveiro, Portugal

    há 1 dia

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    Descrição

    We are recruiting a Trade Marketing Manager to lead Trade Marketing department in a FMCG lead company, based in Algarve, in Albufeira City.


    This person will have as main responsibilities:

    • Define and implement the- marketing strategies to win with customers in channels: ON, OFF and- commerce;
    • Manage, planning and execution commercial calendar and orchestrates all activities at point of sales ensuring effective visibility and promotion and wining mix of brand & category activity to drive business performance within customers;
    • Partner with sales in driving best in class physical availability of our brands and execution at the POS, setting channel specific brand and category execution standard/Guidelines and monitor and evaluates- store execution compliance against- defined KPIs (perfect store);
    • Ensure innovation launching phases;
    • Supports negotiations on key customers by developing and providing succinct category stories/presentation for key accounts and field sales teams;
    • Coordinate role plays (in meeting cycle) to give sales teams strategic messages for selling;
    • Lead trade marketing team;
    • Manage Trade Marketing budget;
    • KPIs analysis and business analysis, built metrics to track success and identify gaps vs planned outcomes for initiatives;
    • Monitors and ensure the right optimization and prioritization of BTL A&P investment, forecasting, measuring and evaluating key activities (Pre & Post) and driving promotional effectiveness (ROI). Use this information to make better future business decisions;
    • Define and develop a complete catalogue of POS materials to support brands and sales;
    • Close cooperation with marketing, sales & digital;
    • Gathering information via market via market visits and data analysis. Understanding and analysis of the sector, competitive positioning of the brand with the need of the customer;
    • Build and maintain business relationships with strategic customers group, trade associations and key opinion leaders;
    • This role requires also frequent interactions both- house (with- functional team) and externally (with agencies, suppliers). Also, frequent visits to POS and partners.

    Profile:

    • Business Administration degree.
    • More than 5 years experience in a Trade Marketing management, Marketing management and/or Sales, with strong passion for FMCG;
    • Ideally with Marketing and/or Sales background;
    • Fluent in English; Portuguese and other Languages;
    • Proactive, business oriented, growth mindset and detailed oriented;
    • Creative;
    • Finance acumen and negotiation skills;
    • Solid team member with excellent interpersonal skills and ability to develop strong relationship with colleagues and partners;
    • Capacity to work under pressure in a changing environment and to manage unexpected challengesIf you believe you have the desired profile, please send your CV,#J-18808-Ljbffr
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