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    Senior User Acquisition Manager - Lisboa, Portugal - Humana Portugal

    Humana Portugal
    Humana Portugal Lisboa, Portugal

    há 2 dias

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    Descrição

    We're on the hunt for a skilled Senior User Acquisition Manager to join our team and work on our brand.

    We need someone who's experienced in B2B marketing and has a solid track record of generating leads through different channels.

    It's important that the candidate has a good grasp of B2B unit economics, knows how to conduct A/B tests, and has a knack for targeted social media advertising.

    Job ResponsibilitiesDevelop and implement lead generation strategies for B2B brandsTest hypotheses to increase landing page effectivenessTest new lead generation mechanicsAnalyze the customer acquisition funnelBuild an effective omni-channel registration funnelLaunch targeted advertising campaigns using 1st and 3rd party dataRequirementsSuccessful lead generation experience for B2B companiesUnderstanding of unit economics and LTVExperience in building acquisition using omni-channel acquisition funnelsSuccessful implementation of tools to increase conversion (lead magnets, lead forms)

    Use of audience search services for advertising campaigns (demandbase, clearbit, apollo)Experience with lead generation through Facebook and/or LinkedInWorking with data on current clients:
    segmentation, enrichment, expansion (LAL), predictive audiencesUse of tools for lead segmentationWorking with analytics systems (Google Analytics)

    Fluent English language skillsBenefitsRemote work formatFlexible working hours — we don't require you to be online or in the office at 09:00 sharpInteresting and ambitious tasks that will take you to the next professional levelLearning: seminars, trainings and conferencesCorporate EnglishCorporate discounts on hotels and other servicesAmbitious team of professionalsFunção MarketingSenior Product Marketing Manager, Trilogy (Remote) - $400,000/year USD#J-18808-Ljbffr
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