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    Brand and Trade Marketing Manager - Lisboa, Portugal - Randstad Portugal

    Randstad Portugal
    Randstad Portugal Lisboa, Portugal

    há 1 semana

    Randstad Portugal background
    Tempo integral
    Descrição
    A Randstad é a empresa número 1 no setor de recursos humanos a nível mundial e líder em Portugal.

    Com presença em todo o país, conta com oportunidades de emprego para diferentes setores de atividade, como indústria, serviços de apoio ao cliente e vendas, tecnologias da informação, finanças e banca, hotelaria, turismo e restauração, recursos humanos, entre outras.

    Aqui vais encontrar a tua próxima oportunidade profissional #humanforward


    Our client in the FMCG - non-food business area is looking for a Brand and Trade Marketing Manager to join the team and manage one of the company's most important categories.

    descrição da função/job description

    Reporting to the Head of the Trade Marketing department, you will assume responsibility for the trade marketing strategy within the most relevant category.


    • Provide vital support to your manager in formulating the strategic plan by conducting thorough and comprehensive brand diagnostics.
    • Strategically define the point of sale in alignment with the consumer journey to ensure the successful conversion of our products.
    • Execute and oversee marketing plans to ensure they align with the Ibérica strategy, and lead all Portuguese trade marketing and category activities to bolster brand visibility and stimulate shopper engagement.
    • Facilitate updates with the Iberia team, identify opportunities for Portugal, and maintain open communication channels for unmet needs.
    • Take responsibility for material innovation, coordinate with the creative agency, and oversee implementation at the point of sale.
    • Assist the sales team in motivating wholesalers/retailers, with the objective of maximizing our market presence and business volume.
    • Provide essential support to your manager in crafting the strategic plan by conducting thorough and comprehensive brand diagnostics.
    • Offer valuable insights and contributions to enhance the overall strategic vision.
    • Manage daily budget control, ensuring adherence to financial parameters.
    • Communicate effectively regarding savings and potential gaps, contributing to timely decisionmaking.
    • Engage in negotiations with suppliers of materials and promotional services.
    requisitos/requirements

    • University degree in Marketing, Management, similar area;
    • 34 years' experience in marketing, with a focus on trade marketing in the FMCG industry.
    • Passion / Attitude / Sense of responsibility;
    • Strong proactive and initiative component;
    • Resultsorientated, with an emphasis on meeting targets and objectives;
    • Good analytical skills and ability to interpret data and trends;
    • Demonstrated experience in applying successful trade marketing strategies;
    • Strong organisational skills and responsibility;
    • Spirit of collaboration / teamwork.
    oferta/offer
    Great opportunity to join a dynamic consumer goods company with real prospects for professional growth.

    para se candidatar/to apply
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