- Identify potential brand partnership opportunities aligned with the company's strategic objectives and target audience.
- Conduct thorough research and analysis to evaluate potential partners, considering market trends, competitive landscape, and audience demographics.
- Cultivate and maintain strong relationships with existing and prospective brand partners.
- Serve as the primary point of contact for partner inquiries, negotiations, and ongoing communication.
- Lead negotiations with prospective partners to develop mutually beneficial agreements, including terms of collaboration, financial arrangements, and performance metrics.
- Draft, review, and finalise partnership contracts and agreements in collaboration with legal and finance teams.
- Collaborative Campaign Development:Collaborate with internal stakeholders, including social media, product marketing, influencer collaborations, and brand creative teams, to develop innovative partnership campaigns and initiatives.
- Ensure alignment of partnership activities with overall marketing and business objectives.
- Establish key performance indicators (KPIs) and metrics to evaluate the effectiveness of brand partnerships.
- Monitor partnership performance, analyse results, and identify opportunities for optimization and improvement.
- Provide regular reporting and insights to internal stakeholders and partners.
- Act as a brand ambassador, representing the company's values and interests in all partnership activities and interactions.
- Attend industry events, conferences, and networking opportunities to expand the company's partnership network and visibility.
- Bachelor's degree in Marketing, Business, or related field.
- 4-6 years of experience in developing and managing brand partnerships
- Proven track record of successfully developing and executing brand partnerships, preferably in a relevant industry or sector.
- Strong negotiation skills and experience in contract negotiation and management.
- Excellent communication and interpersonal skills, with the ability to build rapport and influence stakeholders at all levels.
- Strategic thinker with a deep understanding of brand positioning, market dynamics, and consumer behaviour.
- Analytical mindset with proficiency in data analysis and performance tracking.
- Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
- Creative thinker with a passion for innovation and collaboration.
- Knowledge of the campervan rental industry is a plus
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Brand Partnership Associate Manager - Lisbon, Portugal - Indie Campers
Descrição
THE ROLE
The Brand Partnership Associate Manager plays a pivotal role in fostering strategic alliances between our company and external brands, businesses, and organisations. This individual is reporting to the Partnerships Manager, responsible for identifying, negotiating, and executing partnerships that drive brand growth, enhance market presence, and generate mutual value for all parties involved. The ideal candidate possesses strong communication, negotiation, and analytical skills, coupled with a deep understanding of brand strategy and market dynamics.
KEY RESPONSIBILITIES
Partnership Identification:
Relationship Building:
Negotiation and Contracting:
Performance Tracking and Optimization:
Brand Advocacy and Representation:
QUALIFICATIONS