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    Digital Analytics Manager - Lisbon, Portugal - Vodafone

    Vodafone
    Vodafone Lisbon, Portugal

    há 41 minutos

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    Descrição

    What's in it for you

    The Digital Analytics Manager will support the Digital Analytics area and generate insights by supporting fact-based decision-making using business data. This needs a broad vision and knowledge about the digital world (web and apps), privacy and data, conversion, and navigation funnel, implementing and managing data flows with a view to provide KPIs, metrics, trends and digital dashboards using a variety of technologies and analytical techniques.

    Working with the operational teams to target areas of opportunity or improvement and maximize business value through combining web-based analytics and data warehousing to enable profound insights. The role may require configuring data collection tools, integrating external tools, importing, cleaning, transforming, validating, or modelling of data with the purpose of understanding or making conclusions from the data for decision-making purposes.

    What you'll do

  • Develop and deploy standard reports on squad KPIs and key operating metrics to enable continuous monitoring and improvement;
  • Develop smart and insightful dashboards and reports, tracking performance across channels to promote data-driven decision-making and optimize conversion using Qlik, PowerBI, Excel and PowerPoint;
  • Configure tag manager, analytics collector and other tools to maximize integration and data collection
  • Monitorize data quality and processes
  • Prepare A/B tests and personalizations to improve customer journeys

    • Who you are

  • Academic Background in Math, Engineering, Management or Economy
  • At least 4 years of experience in a similar role, and familiar with Data and ETL processes, Data Analytics, and campaign optimization
  • Familiar with programming skills, namely Javascript, Web Scripting and Integration, SQL and Python, and overall Excel and Databases
  • Autonomous and organized person
  • Fluent/High proficiency in English and Portuguese

    • Who we are

    We pursue equality of opportunity and inclusion for all candidates through our employment policies and practices. We recognise and celebrate the importance of diversity and inclusivity in our workspace and we do not tolerate any form of discrimination especially related to but not limited to race, colour, age, veteran status, gender identification, sexual orientation, pregnancy, ethnicity, disability, religion, political affiliation, trade union membership, nationality, indigenous status, medical condition, HIV status, social origin, cultural background, social, or marital status.

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