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    Web Analytics Manager - Lisbon, Portugal - Vodafone

    Vodafone
    Vodafone Lisbon, Portugal

    há 2 dias

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    Descrição

    What's in it for you

    The Web Analytics Manager will support the Digital Analytics area and generate insights by supporting fact-based decision-making using business data. This needs knowledge about the digital world (web and apps), privacy and data, conversion, and navigation funnel, implementing and managing data flows using a variety of technologies and analytical techniques.

    Working with the operational teams to target areas of opportunity or improvement and maximize business value. The role requires configuring data collection tools, integrating external tools, importing, cleaning, transforming, validating data with the purpose of understanding, or making conclusions from the data for decision-making purposes.

    What you'll do

  • Configures tag manager, analytics collector and other tools to maximize integration and data collection of digital platforms usage;
  • Supports Digital Campaign analysis and commercial performance;
  • Prepares A/B tests and personalizations to improve customer journeys;
  • Monitorizes tracking, data quality and processes;
  • Performs analyses and gives insights.

    • Who you are

  • Academic Background in Math, Engineering, Management or Economy;
  • Data processes;
  • Scripting and integration;
  • Organisation and autonomy;
  • Campaign optimization;
  • Technical knowledge in Javascript, Python, Excel and Databases;
  • Fluent/High proficiency in English and Portuguese.

    • Who we are

    We pursue equality of opportunity and inclusion for all candidates through our employment policies and practices. We recognise and celebrate the importance of diversity and inclusivity in our workspace and we do not tolerate any form of discrimination especially related to but not limited to race, colour, age, veteran status, gender identification, sexual orientation, pregnancy, ethnicity, disability, religion, political affiliation, trade union membership, nationality, indigenous status, medical condition, HIV status, social origin, cultural background, social, or marital status.

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