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Marketing Analyst - Lisbon, Portugal - NielsenIQ
Descrição
Job Description
NielsenIQ works with clients to provide insights, thought leadership to drive their business and grow their portfolios. Our work helps our clients set growth strategies and determines what products you ultimately see on the shelf. Our team members are experts across various categories and are viewed as trusted partners by our clients.
ABOUT THE ROLE
We are currently searching for a Consultant for the Analytics – Media Effectiveness Team. You will work together with some of the largest FMCG & Tech Durable companies, helping them to make the right choices for their Media investment strategy. Your insights will influence decisions for some of today's leading global brands that covers social, digital and traditional media activities both at a tactical and strategic level.
RESPONSIBILITIES
Work as a part of an international project team that helps FMCG & Tech Durable clients measure, model, optimize and consult on their Media activities
Use Nielsen tools and methodologies to build answers to business questions from the market data and revenue management analysis
Convert analysis results into a business-focused and actionable client report
Deliver insights and recommendations to the client during formal and informal meetings
Coordinate project execution between teams of experts, this will involve liaison with clients, publishers, media agencies and remote NIQ teams.
Coordinate cross-country projects
A LITTLE BIT ABOUT YOU
Curiosity drives your interest in what moves the market. You find business potential in numbers. Managing time and deadlines comes naturally to you. You're known for your impeccable organization. Connecting with clients matters to you, and that motivates you to sift through data for a new angle. You can identify the narratives behind numbers, and you're always looking for what's next. Ability to work with conflicting priorities.
QUALIFICATIONS
Previous experience in a similar position/ business area
Previous experience gained in the FMCG sector, preferably within the brand, trade marketing or category management
High level of client service skills
Strong Business English knowledge, both verbal and written (another European Language would be an asset)
Strong analytical mind and excellent numerical skills
Strong communication & visualization skills – interested in storytelling techniques
Comfortable working in a digital-enabled environment
Ability to work independently and within a virtual environment
Knowledge of Microsoft Excel, PowerPoint
Strong organizational & interpersonal skills
Masters in Eco/math/Stats/Business or University degree or equivalent experience
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Additional Information
About NIQ
NIQ is the world's leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View.